How to use ChatGPT for Copywriting

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Wondering how to use ChatGPT For Copywriting? You’ve come to the right place.

To remain at the top of your game as a copywriter, you have to craft content that is compelling, engaging, and easy to digest for readers consistently. However, doing that is not as easy as it may seem. But with ChatGPT, you have nothing to worry about.

OpenAI’s ChatGPT is one of the best AI writing tools today for generating text content. It is very easy to use and can generate almost any kind of content within a few seconds. It is an invaluable tool for copywriters and offers tons of benefits. In fact, ChatGPT can be considered a copywriter’s best friend. 

Writing top-notch marketing copies usually takes time. However, with ChatGPT, everything becomes a breeze. It saves you time and makes your workflow process a lot easier. Creating high-quality product descriptions, ad copies, taglines and other types of high-quality content are just some of the uses of ChatGPT. Furthermore, it can help with brainstorming fresh ideas in the same way a human copywriter would be able to – almost.

In this article, we will look at some of the ways to use ChatGPT for copywriting. But before we go into that, let’s give you a quick breakdown of what ChatGPT really is.

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What is ChatGPT?

ChatGPT is a chatbot that uses artificial intelligence to generate text content. It was released on November 30, 2022, by OpenAI. ChatGPT uses a Generative Pre-trained transformer (GPT) to generate natural language text. The free version of ChatGTP uses GTP-3 technology, while the paid version gives you access to GPT-4.

Ways to Use ChatGPT for Copywriting

There are several ways that copywriters can use ChatGPT. Below are some of the practical ways which copywriters can use it to craft quality marketing copies.

Researching Content Ideas

Sometimes as a copywriter, the inspiration may not just be there to come up with new ideas to write about. But the good news is, ChatGPT can help you come up with new content Ideas. All you have to do is enter a prompt detailing the kind of content you want to write about, and ChatGPT will present you with a number of ideas which you can use to develop your content.

Generating Compelling Headlines

If you lack the right words to craft a compelling and attention-grabbing headline for your blog articles, ChatGPT can help. Just enter a few keywords related to the article, and ChatGPT will generate a couple of headlines which you can choose from. In addition, the headlines generated by ChatGPT are SEO-friendly, which allows your content to rank on search engines.

Simplify and Rephrase Complex Text

ChatGPT can help simplify complex information. Assuming you have a highly technical article with lots of technical jargon and you want it rephrased in a way that anybody can easily digest the content, you can simply use ChatGPT for that. In just a few seconds, the content will be rephrased with simpler words and phrases.

PowerPoint Presentations

As a copywriter, your job doesn’t only revolve around crafting blog articles and everyday marketing copies. There will be times when you may need to create presentations. With ChatGPT, you can easily create PowerPoint presentations within a few seconds.

Craft Content in a Particular Tone

Copywriters can use ChatGPT to generate content in their desired tone of voice. All you have to do is enter a prompt telling ChatGPT the voice tone you want your content to have. For example, if your content is about comedy and you want it to sound a bit funny, you can enter a prompt like this – “Write an article on the funniest movies in 2023 using a funny tone.”

For FAQs

Being a copywriter, some of the content you craft will have an FAQ section. However, coming up with the right questions for the FAQ section of your content can sometimes be a challenging task. 

With ChatGPT, crafting the perfect FAQs is very easy. It doesn’t matter what topic your content is about, ChatGPT will help you generate the right questions for your FAQ section.

Writing Long-Form Content

Writing short-form content is usually very easy and not time-consuming. On the other hand, writing long-form content requires more effort and takes more time to be completed. That is where ChatGPT comes in.

ChatGPT allows you to craft long-form content within a very short period. All you have to do is enter a prompt, including the topic and number of words you need. Once you do that, ChatGPT will generate the content for you instantly.

ChatGPT for Copywriting: Tips to Improve Your Prompts

In order to use ChatGPT copywriting, you must provide a prompt. A prompt is simply a sentence or phrase used to get a response from ChatGPT. The quality of your prompt determines the quality of the response you will get from ChatGPT. In other words, to get the best result from ChatGPT, you must use the right prompt.

We have put together some tips on how to write ChatGPT prompts for better results.

Always Begin Your Prompts with an Action Word

When writing a prompt for ChatGPT copywriting, ensure you use an action or authoritative word at the beginning. Avoid starting your prompts with words like “Please” or “Can you.” Instead, start with words like Write, Create, What, or Make. Using assertive words will give you better results.

Let your Prompts be precise

When using ChatGPT to generate any type of content, your prompts should be as specific as possible. Using specific prompts allows ChatGPT to provide you with concise answers.

Keep It Short and Simple (KISS)

Avoid using long complicated sentences in your prompts. Instead, use short sentences and keep it simple. Doing so will help you get better results from ChatGPT.

Set Limits on Results

ChatGPT performs particularly well when limits and restrictions are set by the user. For example, if you want to generate long-form content with ChatGPT, include the exact number of words you want the content to have in your prompt. In addition, you can also include the number of paragraphs you want the content to have in your prompt.

Specify Your Audience

To get the best results from ChatGPT, always specify your audience in your prompts. For example, if the content is meant for business owners or entrepreneurs, let ChatGPT know who your specific audience is in your prompt. That way, the generated content will be specifically crafted for the intended audience.

Gloria’s Thoughts

ChatGPT is a fantastic buddy for copywriters. It saves you time and helps unlock your full potential in writing. Whether you want to write blog articles, web content, product reviews, or social media captions, ChatGPT would make your work a lot easier.

Gloria is a tech and AI writer for PC Guide. She is interested in what new technology means for the future of digital and broadcast journalism.