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If you managed to decipher that headline, bravo, you’ve earned yourself access to the hottest Apple MacBook Air deals and MacBook Pro deals of 2023 so far. Both these laptops are superb devices for either general use/productivity or more demanding creative workflows. Both feature on our best laptops for students guide and also the MacBook Air is our top choice for the best laptop for working from home.
Prime Day MacBook Air deals (great for general productivity)
Prime Day MacBook Pro deals (great for creatives)
WHy buy a MacBook Air or MacBook Pro this Prime Day?
- Build Quality and Design: MacBooks are known for their premium build quality, sleek design, and attention to detail. They are typically made of high-quality materials like aluminum and feature excellent craftsmanship.
- Retina Displays: Apple’s Retina displays offer sharp, vibrant, and color-accurate visuals. They provide an excellent visual experience, making them suitable for various tasks, including content creation, photo and video editing, and watching high-resolution videos.
- macOS Ecosystem: MacBooks run macOS, Apple’s operating system, known for its stability, security, and user-friendly interface. The macOS ecosystem seamlessly integrates with other Apple devices and services, such as the iPhone, iPad, iCloud, and Apple Music.
- Performance: MacBooks are known for their powerful performance. They use custom-designed Apple processors (like M1, M1 Pro, and M1 Max) that offer impressive speed and energy efficiency. This makes them suitable for a wide range of tasks, from everyday use to intensive professional workloads.
- Longevity: MacBooks tend to have a longer lifespan compared to many Windows-based laptops. Regular software updates and Apple’s commitment to supporting older devices mean that MacBooks often remain relevant for several years.
- Security: Apple prioritizes security, and macOS includes features like Gatekeeper and FileVault to protect user data. The company is also known for its strong stance on user privacy.
- Customer Support: Apple offers excellent customer support through its network of Apple Stores, online resources, and AppleCare services. This support can be especially beneficial if you encounter issues or need repairs.
- Software Ecosystem: The MacBook benefits from a rich software ecosystem, including a wide range of applications available on the App Store. It’s also compatible with many professional software tools commonly used in creative industries.
- Resale Value: MacBooks often retain their value well, making them a good investment. If you decide to upgrade to a new model, you can often sell your old MacBook at a relatively high price.
- Environmental Considerations: Apple has made efforts to reduce its environmental impact, and MacBooks are designed with energy efficiency and recyclability in mind.