Our favourite OLED TV on the market is available in 77 inches and $500 cheaper in Amazon deal
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The Samsung S90F is, in our opinion, the best all-round OLED TV for the money, just about beating the competing LG C5. Although it’s not the most premium offering (that goes to the S95F or LG’s G5), we think this upper-mid range model is the one that makes the most sense for most consumers. It combines the inherent strengths of OLED with a more advanced processor, strong gaming support up to 4K 144Hz, and a feature set clearly aimed at making everything from streamed shows to live sports feel more polished. For buyers who want a big-screen OLED that is both visually impressive and highly versatile, it’s a great option for 20% off the MSRP.
SAMSUNG 77-Inch Class OLED S90F (2025)
The OLED panel gives it a very strong base for contrast and black levels, while the NQ4 AI Gen3 processor is meant to extract more from the content you actually watch every day. In gaming, the 4K 144Hz support and strong VRR behavior make it especially appealing, and independent testing describes it as a particularly strong gaming TV with fast response and low lag. The screen appeals strongly to film and sports viewers. Large-screen OLED, smart motion processing, and Samsung’s upscale and HDR enhancement features all push it toward being a broad-appeal flagship-style TV rather than something niche. That flexibility is one of its biggest strengths.
What we like about this 77 inch Samsung S90F TV
OLED panel technology gives the S90F a premium visual foundation
The S90F starts from one of the strongest picture-quality foundations available in a mainstream premium TV: OLED. That means per-pixel light control, effectively perfect blacks, and the kind of contrast performance that makes HDR content feel more precise and cinematic. On a 77-inch screen, that matters even more, because the scale of the image can really showcase fine contrast gradation, rich shadow detail, and a stronger sense of depth in films, games, and high-end streaming content.
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NQ4 AI Gen3 processor is clearly positioned as a meaningful step up
Samsung is making the processor a major part of the S90F’s identity, and with good reason. The company describes the NQ4 AI Gen3 processor as using 128 neural networks for picture and sound optimization, with smarter 4K upscaling and broader real-time enhancement. In practical terms, that means the S90F is designed not just to look good with pristine native 4K content, but also to improve the large volume of everyday material that arrives in lower-quality streams, compressed broadcasts, and mixed-resolution video sources.
4K 144Hz support gives it real gaming credibility
One of the reasons the S90F stands out is that it is not simply a movie-first OLED. It also supports 4K at up to 144Hz, which makes it highly appealing for modern PC gaming as well as current-generation console use. Independent testing notes that the set is particularly strong for gaming thanks to its high refresh support, very fast pixel response, low input lag, and complete VRR handling. That makes it one of those TVs that can credibly serve as both a premium living-room display and a high-end gaming screen.
HDR presentation looks like one of its biggest strengths
Samsung emphasizes brighter highlights, deeper contrast, HDR-like transformation for SDR sources, and more nuanced scene-level optimization, all of which align well with what OLED already does well. Independent evaluation also points to punchy highlights, strong color, and a very visually engaging HDR presentation. That combination suggests the S90F is designed to feel impressive both with blockbuster content and with more everyday material that benefits from smarter processing and strong contrast control.
Motion handling and sports-oriented processing add versatility
The S90F is also pitched as a strong fit for sports and fast-motion content. Samsung’s motion enhancement features are designed to keep rapid movement and scrolling text clearer, and that kind of processing becomes especially useful on a large 77-inch screen where blur and smearing are more visible. A TV that looks great in movies but also handles fast live content well becomes far easier to recommend as an all-round premium display.
Who’s this Samsung OLED TV best suited for?
This TV is ideal for buyers who want a big-screen OLED that can handle movies, streaming, live sports, and gaming at a very high level. It is particularly attractive for users who want premium image quality but also care about strong gaming support and the ability to make mixed-quality everyday content look more refined on a large display.
Other OLED TV deals
TCL 65 Inch T7 Series 4K QLED TV
TCL 65″ Designer Series Picture Frame TV, QLED 4K, 65A300L, 2026 Version
Samsung 55-Inch Class OLED S90H
Hisense 100″ E7 Hi-QLED Mini-LED 4K TV (100E7SF, 2026 NEW)
Sony 65 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini (K-65A60)
TCL 55-Inch F7D Series 4K QLED (55F7D, 2026 Model)
Hisense 50″ Hi-QLED 4K UHD 4K TV (50E6SR, 2026 Model)
Samsung 65-Inch Class OLED S90H
TCL 85 Inch Class QM6K Series | Mini LED QLED 4K HDR | 85QM6K, Latest Model
LG 77-Inch Class OLED evo AI 4K C6 Series Smart TV
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