Our most recommended OLED TV is now 28% off MSRP on Amazon
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In the continuing battle between LG and Samsung for the best OLED TV, this year Samsung just pipped their South Korean rivals to the post, with their S90F beating the LG C5 as the best upper-mid range model of 2026. The 77-inch QN77S90F combines the best of modern display tech – deep contrast, smooth motion, AI-assisted upscaling, and smart features – into a compelling package for viewers who want a premium home entertainment experience. Its large screen and strong performance make it an excellent choice for families, movie lovers and gamers alike.
SAMSUNG 77-Inch Class OLED S90F 4K Smart TV
In everyday use, the S90F’s OLED panel delivers rich colours and deep shadows that make content feel lifelike. Fast motion, such as action films and sports, remains smooth thanks to the 144Hz panel and motion processing, while AI upscaling brings out detail in lower-res streams. Samsung’s smart platform is responsive and easy to navigate, with quick app loading and voice search support.
What we like about this 77-inch Samsung S90F
OLED panel with rich, cinematic picture quality
The Samsung QN77S90F uses a 77-inch OLED panel to deliver deep blacks, infinite contrast and vibrant colour that make movies, shows and games look stunning. OLED HDR+ ensures highlights pop without washed-out brightness, while the 4K resolution gives sharp detail across the large screen.
NQ4 AI Gen3 Processor with advanced upscaling
Powered by Samsung’s NQ4 AI Gen3 Processor, this TV intelligently analyses content and enhances colour, contrast and detail in real time. The 4K AI Upscaling Pro feature helps lower-resolution video from streaming apps look much closer to true 4K, making older shows and movies feel sharper and more detailed.
Smooth motion with 144Hz refresh rate
A native 144Hz refresh rate improves motion clarity for fast action scenes and gaming. Combined with Game Mode, this helps keep motion blur low and responsiveness high – ideal for fast-paced sports, action films and next-gen console gaming.
Deals season is here folks, and with it comes a plethora of eye-catching price cuts on some of the industry's most popular tech. Below are some of the best deals you can find right now.
- AMD Ryzen 7 9800X3D Was $479/span> Now $454
- ASUS TUF RTX 5070 Ti Was $999 Now $849
- Samsung Odyssey OLED G6 Was $899 Now $649
- LG G5 65" OLED TV Was $2,996 Now $1,996
- Samsung Odyssey G9 (G95C) Was $1,299 Now $777
- Alienware Area-51 gaming laptop Was $3,499 Now $2,799
- Samsung 77-inch OLED S95F Was $4,297 Now $3,497
*Prices and savings subject to change. Click through to get the current prices.
Smart TV features and streaming support
The QN77S90F comes with built-in access to all major streaming services like Netflix, Prime Video and YouTube, plus Samsung’s smart TV interface for easy navigation. Voice assistants and intuitive menus round out a modern smart TV experience without the need for additional devices.
Who’s this TV deal for?
The Samsung QN77S90F is ideal for anyone who wants a large OLED TV with modern smart features and strong picture quality. It’s particularly suited to living rooms and home theatre setups where immersive HDR performance, AI-enhanced upscaling and excellent motion handling matter – especially for movie nights, sports and gaming at 4K.
Other TV deals
TCL QM8K Series (85-Inch, 4K, Mini-LED QLED)
LG 83-Inch OLED evo AI 4K G5 Smart TV
LG 83-Inch C5 Series OLED TV (144Hz, 4K)
LG 55-Inch Class OLED evo AI 4K G5 Series Smart TV
SAMSUNG 77-Inch Class OLED S90F 4K Smart TV
Hisense 55″ Class U7 Mini-LED 4K
Samsung 65-Inch Class The Frame Pro LS03FW + SAMSUNG S800D 3.1.2ch Soundbar
LG 86-Inch Class QNED evo AI QNED85A Series Mini LED 4K Smart TV
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