Save $1000 on this stunning Sony Bravia 98-inch TV with this knockout Amazon deal

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If you’re looking for a big-screen TV to upgrade your entertainment setup, this 98-inch Sony model is a great pick, and it’s currently heavily discounted on Amazon.
Originally priced at $5,998, it's now down to a more affordable $4,998. That's $1,000 in savings and a 26-month extended protection plan to boot. Plus, this TV comes with Sony's premium picture processing, stunning HDR performance, and HDMI 2.1 support, all of which make it excellent for both movies and gaming.
Prime Day may have closed its doors, but that hasn't stopped great deals from landing on the web's biggest online retailer. Here are all the best last chance savings from this year's Prime event.
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*Prices and savings subject to change. Click through to get the current prices.
Sony XR98X90L Bravia XR 98″ X90L
What we like about the 98-inch Sony BRAVIA XR X90L
Sony TVs are known for excellent picture processing, and that’s exactly why this model stands out compared to cheaper options from brands like TCL and Hisense. With its powerful Cognitive Processor XR and Sony’s magic, this TV can deliver sharp, detailed pictures even on its massive screen. It also gets very bright and has solid black levels, making it ideal for both bright and dark rooms.
Plus, you’ve got support for 4K/120Hz, so you can connect your gaming console for smooth, high-FPS gaming. As an added bonus, this deal includes a 26-month extended protection plan for extra peace of mind.
- Immersive screen: This TV can easily become the centerpiece of your living room with its massive 98-inch display.
- Colorful, bright display: It produces over a billion colors and has amazing brightness, so highlights and vivid scenes really pop. It's also bright enough to reduce glare in well-lit rooms.
- Excellent for dark rooms: While it's not an OLED TV, its full-array local dimming delivers deep blacks, making it great for movie nights or viewing in dark environments.
- Powerful picture processing: Powered by Sony's Cognitive Processor XR, this TV upscales low-resolution content to near-4K quality, keeping everything you watch sharp and detailed.
- Gaming features: With HDMI 2.1 and 120Hz support, it's an excellent match for a PS5 or Xbox Series X, delivering smooth, high-FPS gaming performance.
Who is this deal for?
If you’re looking for a large TV for a home theater or spacious living room, this deal is a great fit. You’re getting a high-quality TV with Sony’s fantastic image processing, so you can expect a sharp and detailed image despite the massive screen size.
Currently at one of its best prices this year, this TV has been cheaper before, so prices might drop again. But if you need a TV now, you’re still saving significantly compared to MSRP.
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Sony XR98X90L Bravia XR 98″ X90L
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