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Save $1000 on this stunning Sony Bravia 98-inch TV with this knockout Amazon deal

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Save $1000 on this stunning Sony Bravia 98-inch TV with this knockout Amazon deal
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If you’re looking for a big-screen TV to upgrade your entertainment setup, this 98-inch Sony model is a great pick, and it’s currently heavily discounted on Amazon.

Originally priced at $5,998, it's now down to a more affordable $4,998. That's $1,000 in savings and a 26-month extended protection plan to boot. Plus, this TV comes with Sony's premium picture processing, stunning HDR performance, and HDMI 2.1 support, all of which make it excellent for both movies and gaming.

Prices and savings subject to change. Click through to get the current deal prices.
Save 17% now!

Sony XR98X90L Bravia XR 98″ X90L

4K HDR Full Array LED Smart TV (2023) Bundle with 26 Month CPS Extended Protection Pack

What we like about the 98-inch Sony BRAVIA XR X90L

Sony TVs are known for excellent picture processing, and that’s exactly why this model stands out compared to cheaper options from brands like TCL and Hisense. With its powerful Cognitive Processor XR and Sony’s magic, this TV can deliver sharp, detailed pictures even on its massive screen. It also gets very bright and has solid black levels, making it ideal for both bright and dark rooms.

Plus, you’ve got support for 4K/120Hz, so you can connect your gaming console for smooth, high-FPS gaming. As an added bonus, this deal includes a 26-month extended protection plan for extra peace of mind.

  • Immersive screen: This TV can easily become the centerpiece of your living room with its massive 98-inch display.
  • Colorful, bright display: It produces over a billion colors and has amazing brightness, so highlights and vivid scenes really pop. It's also bright enough to reduce glare in well-lit rooms.
  • Excellent for dark rooms: While it's not an OLED TV, its full-array local dimming delivers deep blacks, making it great for movie nights or viewing in dark environments.
  • Powerful picture processing: Powered by Sony's Cognitive Processor XR, this TV upscales low-resolution content to near-4K quality, keeping everything you watch sharp and detailed.
  • Gaming features: With HDMI 2.1 and 120Hz support, it's an excellent match for a PS5 or Xbox Series X, delivering smooth, high-FPS gaming performance.

Who is this deal for?

If you’re looking for a large TV for a home theater or spacious living room, this deal is a great fit. You’re getting a high-quality TV with Sony’s fantastic image processing, so you can expect a sharp and detailed image despite the massive screen size.

Currently at one of its best prices this year, this TV has been cheaper before, so prices might drop again. But if you need a TV now, you’re still saving significantly compared to MSRP.

Prices and savings subject to change. Click through to get the current deal prices.
Save 50% NOW!

Hisense 100″ Class U7 Mini-LED 4K Smart TV

(100U75QG, 2025 Model) – QLED, Native 165Hz, VRR 288, Up to 3000 Nits, HDR10+, Dolby Vision IQ · Atmos, IMAX Enhanced, 2.1.2 Ch Surround
Save 17% now!

Sony XR98X90L Bravia XR 98″ X90L

4K HDR Full Array LED Smart TV (2023) Bundle with 26 Month CPS Extended Protection Pack
Save 35% NOW

Hisense 100″ Class U8 Mini-LED ULED 4K UHD Google Smart TV (100U8QG, 2025 Model)

QLED, Native 165Hz, VRR 288, Up to 5000 Nits, HDR10+, Dolby Vision IQ · Atmos, IMAX Enhanced, 4.1.2 Ch Surround
Save 8% now!

TCL 98-Inch QM7 QLED 4K Smart QD-Mini LED TV

with Google TV (98QM751G, 2024 Model) Dolby Vision IQ, Dolby Atmos, HDR, Game Accelerator up to 240Hz, Voice Remote, Works with Alexa, Streaming Television

About the Author

Ramzi Musa is a Growth Manager and Editor for BGFG. He has experience and expertise in tech, gaming, and hardware.