What we like about the Samsung S90F OLED (55-inch, 2025)

Sharper 4K visuals with AI Upscaling Pro

The S90F is powered by Samsung’s NQ4 AI Gen3 processor, which enhances clarity, colour, and depth across everything you watch. With 4K AI Upscaling Pro, lower-resolution content is intelligently sharpened and refined, bringing older shows and streams closer to true 4K quality. The result is a consistently polished, clean image regardless of the source.

OLED HDR+ delivers cinematic contrast

Samsung’s OLED panel produces pure blacks, rich colours, and stunning detail, making movies and shows look dramatic and lifelike. OLED HDR+ adds brighter highlights and improved tone mapping, giving HDR scenes more punch. Whether you’re watching in a dim room or a bright living space, the panel maintains excellent contrast and colour balance.

Smooth motion with AI Motion Enhancer Pro and 144Hz

The S90F caters to sports fans and gamers alike with Motion Xcelerator 144Hz and AI Motion Enhancer Pro. Fast action stays remarkably sharp, with reduced blur and cleaner motion transitions. This makes it easier to track the ball during matches or follow rapid movements in competitive games, all while keeping input lag to a minimum.

Immersive sound with Dolby Atmos and Object Tracking Sound Lite

Dolby Atmos creates a spacious, multidimensional audio experience, while Object Tracking Sound Lite adds directionality to effects so audio follows what’s happening on screen. It enhances action scenes, dialogue clarity, and environmental sound without requiring external speakers.

Elegant LaserSlim design

The S90F embraces Samsung’s minimal LaserSlim styling, presenting an ultra-thin silhouette and clean edges that look premium from any angle. Its understated design blends easily into modern living rooms and allows the display to take centre stage without visual clutter.