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Save some serious sterling on this Samsung S90F OLED TV deal for UK Black Friday shoppers

The best upper-mid range OLED TV on offer this year, this fantastic television just pips the LG competition to the post
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Save some serious sterling on this Samsung S90F OLED TV deal for UK Black Friday shoppers
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This Black Friday TV deal cannot be missed! LG and Samsung are the two titans when it comes to quality OLED televisions, but this year the Samsung S90F just beat the LG C5 when it comes to the best upper-mid range model, with its superior color vibrancy and reflection handling. For $200 off the MSRP you do not want to miss out on this offer – it’s a deal that’s so good, I’ve just bought one myself!

Prices and savings subject to change. Click through to get the current deal prices.
Save £200 now!

Samsung 55-Inch Class OLED S90F 4K Smart TV (2025 Model)

NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in

You can read more about the specifics of the Samsung S90F OLED below, but, to summarise, it has the unbeatable contrast ratio that OLED panels bring – meaning excellent depth of blacks in dark scenes – plus unbeatable response times, which are ideal for any gaming you may wish to do on it. The 144Hz maximum refresh rate makes it great for fast-moving sports as well, and the maximum brightness is substantially improved over previous generations, so it gets nice and bright.

What we like about the Samsung S90F OLED (55-inch, 2025)

Sharper 4K visuals with AI Upscaling Pro

The S90F is powered by Samsung’s NQ4 AI Gen3 processor, which enhances clarity, colour, and depth across everything you watch. With 4K AI Upscaling Pro, lower-resolution content is intelligently sharpened and refined, bringing older shows and streams closer to true 4K quality. The result is a consistently polished, clean image regardless of the source.

OLED HDR+ delivers cinematic contrast

Samsung’s OLED panel produces pure blacks, rich colours, and stunning detail, making movies and shows look dramatic and lifelike. OLED HDR+ adds brighter highlights and improved tone mapping, giving HDR scenes more punch. Whether you’re watching in a dim room or a bright living space, the panel maintains excellent contrast and colour balance.

Smooth motion with AI Motion Enhancer Pro and 144Hz

The S90F caters to sports fans and gamers alike with Motion Xcelerator 144Hz and AI Motion Enhancer Pro. Fast action stays remarkably sharp, with reduced blur and cleaner motion transitions. This makes it easier to track the ball during matches or follow rapid movements in competitive games, all while keeping input lag to a minimum.


Deals season is here folks, and Amazon has already kickstarted its early Black Friday deals! We'll be covering all the best deals in more details over in our deals hub, but if you haven't got time to read through those, why not see our top picks below.

*Prices and savings subject to change. Click through to get the current prices.


Immersive sound with Dolby Atmos and Object Tracking Sound Lite

Dolby Atmos creates a spacious, multidimensional audio experience, while Object Tracking Sound Lite adds directionality to effects so audio follows what’s happening on screen. It enhances action scenes, dialogue clarity, and environmental sound without requiring external speakers.

Elegant LaserSlim design

The S90F embraces Samsung’s minimal LaserSlim styling, presenting an ultra-thin silhouette and clean edges that look premium from any angle. Its understated design blends easily into modern living rooms and allows the display to take centre stage without visual clutter.

Who’s this TV best suited for?

The Samsung S90F (55-inch) is a great choice for viewers who want a premium OLED experience with excellent AI enhancements and smooth motion handling. It suits movie lovers who appreciate deep contrast and rich HDR, gamers who want fast 144Hz responsiveness, and households that value stylish, slim design. With its advanced processing, immersive sound, and refined display quality, it’s a strong all-rounder for modern home entertainment.

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