While Nvidia maintains a near-90% grip on the discrete GPU market in Korea, AMD Radeon is making significant strides. Year-over-year sales figures show Radeon GPU unit share in Korea doubling between July 2023 and June 2024. The data reveals a jump from 4.61% share in July 2023 to 11.33% by June 2024. This substantial increase indicates a growing appeal for AMD’s Radeon GPUs in the Korean market.

Much of this success comes from AMD’s latest entry-level options, which is a promising sign given the fact we don’t expect them to produce a high-end GPU for the RX 8000 series. Perhaps a shift in focus is further warranted by these sales stats?

Nvidia shares limelight with AMD

It’s important to acknowledge that Nvidia maintains a dominant position, with its market share hovering around 90%. However, AMD’s impressive year-over-year growth shouldn’t be overlooked. This surge suggests that Radeon is attracting more Korean consumers, potentially due to factors like competitive pricing. The report highlights the popularity of the RX 7600 and RX 6600 models, suggesting that AMD’s focus on more affordable options resonates with the Korean market.

Reasons behind the rise of Radeon

Several factors could be driving AMD’s success in Korea. Here are some possibilities we would consider:

• Price competitiveness – AMD GPUs might be positioned at a more attractive price point compared to Nvidia’s offerings in the Korean market.
• Shifting consumer preferences – Gamers in Korea may be prioritizing value over the absolute top-tier performance offered by Nvidia GPUs.
• Performance improvements – AMD could be making significant strides in performance with their latest Radeon GPUs, making them more competitive against Nvidia.

Can this trend be sustained?

It will be interesting to see if AMD can sustain this momentum in the Korean market. Continued focus on price competitiveness, alongside keeping pace with Nvidia’s performance advancements, could be crucial factors for AMD’s future success.

For Korean consumers, this trend signifies a potentially wider selection of GPUs at varying price points, catering to different needs and budgets. This competition between AMD and Nvidia can ultimately lead to more innovation and potentially better deals for consumers. With RX 8000 series GPUs not too far away now, the next generation could target this market in a big way.

About the Author

Tom Valentine

Tom is a tech writer with a detailed view on ensuring the best buying advice, most useful information, and latest news makes its way into PC Guide's articles.