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LG has canned production of its $87,000 rollable OLED TV Series

The end of a short era for LG's rollable TV series
Last Updated on May 16, 2024
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LG has decided to pull the plug on its rollable OLED TV series, but life in concept-design OLEDs is still alive and kicking – states sources.

LG’s rollable OLED TVs were brought to life back in 2019 at CES, where the brand showcased its R9 OLED TV to eager fans. The concept TV was quickly replaced by the RX model in 2020 and later in 2021 by the R1 – which carried through to 2022 and 2023. Despite plenty of hype around the TVs at the global press conference, not many could physically afford the rollable OLED TV, which markets for around $87,000.

According to the Korean Newspaper Chosun (Via FlatpanelsHD), the LG Rollable OLED TVs saw minimal sales throughout their short 5-year lifespan, leaving the company no choice but to stop production – which isn’t too hard to believe when you factor in that immense price point.

Despite this being the case, LG looks set to continue its voyage into new and exciting ways to design the humble TV – with a slew of exciting high-concept Signature TVs already announced for this year. Who could forget the first “wireless” OLED TV from last year’s CES? Or the brand’s new transport OLED TV which caused quite a stir at this year’s CES.

An LG Spokesperson said the following on the brand’s concept TV range; “We will continue to introduce innovative products that provide customers with differentiated premium value, such as the ‘wireless-transparent OLED TV’ unveiled at CES 2024 earlier this year,“.

Of course, this won’t impact consumer-level TVs like the brand’s C-series and G-series, but does see the light fade on one of its most innovative designs in 5-years – which is both sad and expected.

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