RTX 5070 drops below $500 in the new year thanks to latest deal, while RTX 5090 prices continue to climb
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As we welcome the arrival of 2026, the outlook for PC hardware prices isn’t great – RAM prices are unlikely to improve anytime soon – but that doesn’t mean there aren’t any deals to be had. We’ve spotted the popular RTX 5070 graphics card dropping below $500, safely under the $549 MSRP that Nvidia set when the GPU launched last year.
The latest deal is on a Zotac model, now available from Micro Center, though it comes with a catch. This GPU is only available for in-store pickup, so you’ll have to find your way to the nearest outlet. A list of Micro Center locations can be found here; there are 29 stores in the U.S. The sub-$500 price point is a contrast to most online offers right now.
| Retailer | Graphics card | Price |
|---|---|---|
| Micro Center | Zotac NVIDIA GeForce RTX 5070 SOLID Triple Fan | $499.99 |
| Newegg | ASUS PRIME GeForce RTX 5070 | $549.99 |
| Newegg | MSI Ventus GeForce RTX 5070 | $549.99 |
| Newegg | MSI SHADOW GeForce RTX 5070 | $549.99 |
Grab the RTX 5070 for safely below MSRP
This is a great deal on the RTX 5070, and while we haven’t reviewed this exact Zotac card, we do have hands-on experience with a couple of 5070s, namely the ASUS TUF and MSI Gaming Trio models. We put both cards through gaming benchmarks in our testing lab.
MSI Gaming Trio RTX 5070 OC Cyberpunk 2077 Upscaling, Image by PC Guide
MSI Gaming Trio RTX 5070 OC Indiana Jones The Great Circle, Image by PC Guide
MSI Gaming Trio RTX 5070 OC CS2, Image by PC Guide
MSI Gaming Trio RTX 5070 OC Doom Eternal, Image by PC Guide
MSI Gaming Trio RTX 5070 OC Horizon Zero Dawn Remastered, Image by PC Guide
MSI Gaming Trio RTX 5070 OC F1 24, Image by PC Guide
MSI Gaming Trio RTX 5070 OC AC Mirage, Image by PC Guide
MSI Gaming Trio RTX 5070 OC Cyberpunk 2077, Image by PC Guide
MSI Gaming Trio RTX 5070 OC Geekbench AI, Image by PC Guide
In contrast, there have been reports of the RTX 5090 price climbing towards $4,000, a far cry from the original $1,999 MSRP. For reference, just two cards are listed at Nvidia’s recommended price at Micro Center; however, both are currently out of stock. If you want to pick up a flagship 5090 card, you’ll have to spend hundreds to thousands more.
Deals season is here folks, and with it comes a plethora of eye-catching price cuts on some of the industry's most popular tech. Below are some of the best deals you can find right now.
- AMD Ryzen 7 9800X3D Was $479/span> Now $454
- ASUS TUF RTX 5070 Ti Was $999 Now $849
- Samsung Odyssey OLED G6 Was $899 Now $649
- LG G5 65" OLED TV Was $2,996 Now $1,996
- Samsung Odyssey G9 (G95C) Was $1,299 Now $777
- Alienware Area-51 gaming laptop Was $3,499 Now $2,799
- Samsung 77-inch OLED S95F Was $4,297 Now $3,497
*Prices and savings subject to change. Click through to get the current prices.
We noticed GPU prices beginning to rise towards the end of 2025, likely spurred on by the memory (RAM) shortages, so it only makes sense that high-end cards with plenty of VRAM are being affected. As for the 12GB RTX 5070, now might be the best time to grab one while it’s cheaper than $500 – rival AMD cards like the RX 9070 series are also rumored to rise.
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