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Samsung approves ‘investment in GPU business’ in company report, but Nvidia has no reason to worry

Samsung GPUs coming? Let's not get ahead of ourselves
Last Updated on June 24, 2024
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Tech giant Samsung has gamers buzzing with rumors that could be about to enter the GPU game – but how much depth do these rumors have and what would a Samsung GPU look like? The news sparked from a recent Samsung report mentioning an investment in the “GPU business,” but details remain scarce at this point. So, what exactly is Samsung planning? Let’s dive a little deeper.

Investment in GPU business approved by Samsung Management Committee, source: Samsung

Teaming up or going solo?

One possibility is Samsung simply expanding its chip-making business. They already manufacture chips designed by other companies. Perhaps they’ll start building GPUs for established graphics card makers like Nvidia or AMD, giving them more options for production. This could be good news for gamers, potentially leading to wider availability of GPUs and more competitive on the market. Samsung also makes its own Exynos chips for some Galaxy phones. These chips already handle graphics, but maybe Samsung wants to boost their performance. Imagine smoother videos and faster games on your phone – that could be a possibility here.

Disruption to gamers

While it could lead to more competition and potentially lower prices in the long run, there are short-term concerns. New players can disrupt supply chains, and Samsung might prioritize mobile GPUs over high-end PC options, limiting choices for PC gamers. Additionally, Samsung’s initial GPUs might have performance or compatibility issues as they learn the ropes.

However, if Samsung prioritizes both mobile and PC markets, avoids production disruptions, and focuses on innovation, it could become a major player and benefit gamers with a wider variety of high-quality GPUs. In all honesty, this seems like a long way away if they truly want to embark on GPU production.

Following in Apple’s footsteps?

Companies like Apple design both the hardware (phones) and software (operating systems) for their devices. This gives them a lot of control. Samsung might be aiming for something similar, and building their own GPUs could be a first step. Here’s the catch: creating high-end GPUs is a tough challenge. Companies like Intel have struggled to compete with the leading GPU maker, Nvidia. Samsung would be entering a crowded market at a disadvantage.

Genuine competition?

While Samsung’s GPU ambitions are intriguing, they likely won’t pose immediate competition to Nvidia, the dominant force in the market. Samsung has no prior experience in building high-end GPUs, which require immense technical expertise. This puts them at a significant disadvantage compared to Nvidia’s established technology and experience. The same goes for AMD and the ever-evolving Intel.

Furthermore, Nvidia enjoys strong relationships with game developers who optimize their titles for Nvidia’s hardware. Samsung would need to overcome these hurdles and build trust with developers before becoming a serious competitor.

Tom is a tech writer with a detailed view on ensuring the best buying advice, most useful information, and latest news makes its way into PC Guide's articles.