Samsung has officially announced the dates and location for its next Unpacked event. This year, it will be held on the 10th of July in Paris, France – with the brand’s next-generation Galaxy AI devices being displayed.

Fans of the brand won’t have to wait too long to get their eyes on the brand’s latest innovations, with the brand officially announcing the dates and location for its next Unpacked event yesterday. The invitation “trailer” (see below) doesn’t give too much away in terms of what will be showcased, however, it clearly hints at the brand’s new foldables – most likely the rumored Galaxy Z Fold 6 and Flip 6 smartphones.

Samsung are already offering early adopters of the new devices a chance to grab $50 in store credit through their reservation system – similar to last year’s offer. Additionally, the brand will also be offering the opportunity to save $1,500+ when pre-ordering the new devices, plus an entry in a sweepstake that could see you win $5,000 in Samsung credits.

Will we see the Samsung Ring at this year’s Unpacked event

The trailer doesn’t give too much away in regard to what the brand will display at the event, and it’s unclear whether the Samsung Galaxy Ring will feature at all. That said, many are confidently predicting that it could be the official launch of the Galaxy Ring – which was announced at the first Unpacked event earlier this year.

One thing that is for sure is that Samsung will focus heavily on the brand’s new AI innovations – which, let’s be honest, has been front and center for all brands this year.

If you aren’t willing to make the trip to Paris to see all the new shiny arrivals on July 10th, worry not, as the brand will be live-streaming the event on Samsung.com – starting at 9AM ET.

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Charlie Noon

Charlie is the Affiliate manager for PC Guide. He has a vast understanding of most PC hardware and consumer essentials, using his knowledge to provide the best products and the biggest deals.