WWDC (Worldwide Developers Conference) is where Apple has historically made huge announcements. In 2023, we got the Vision Pro, and in 2024, the company revealed Apple Intelligence. The trend was that with each year, Apple was bringing more to the table to compete in the ever-challenging tech market.

However, at this year’s WWDC, which will start on June 9th and end on June 13th, we might not see Apple make huge announcements from a hardware or software standpoint, leaving much of its consumer base disappointed.

Why isn't Apple announcing new tech at WWDC? 

Mark Gurman, from Bloomberg, said in his Power On newsletter, “There are no major new devices ready to ship”. What that means is Apple does have new tech in the works, but it might not be ready for a reveal just yet. 

This is a smart move from Apple, as revealing or launching technology that isn't ready for deployment is not only a PR disaster, but the company also has to spend more money on damage control, reimburse the customers, and rush the process more to ensure stability. It does, however, go against rumors that Vision Pro 2 is in mass production.

To avoid all that, it is better to take your time than to release something in the market that hasn't been tested properly. However, there is also the other side of the coin in which some employees believe that Apple will avoid showcasing anything related to AI as it'll just lift the veil of its shortcomings in that department.

So, while ChatGPT, Gemini, Grok, DeepSeek, and others are making substantial progress, it could be that Apple has run into a roadblock and isn't at the level of the others. So, once again, it is a smart strategy to keep your cards close to avoid weakening your position.

That being said, there is some good news. Gurman, in his newsletter, stated that the redesigned software for iOS 26, tvOS 26, watchOS 26, iPadOS 26, and macOS 26. These products are rumored to have received a rework that includes a visionOS-inspired design with a more translucent interface. He went on to comment:

“The updated user interface will certainly be the standout announcement, even if it risks sending the message that Apple is stuck in the past”

Mark Gurman, Power On

About the Author

Ussamah Mehmood

Ussamah works as a content writer and editor at BGFG. He is experienced in tech, hardware, gaming, and marketing.