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Don’t miss this brilliant 77-inch LG TV back at its Black Friday price

The huge saving means the return of a great offer for this 4K TV
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Don’t miss this brilliant 77-inch LG TV back at its Black Friday price
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Seeing a TV with a Black Friday price suggests a good deal is available. That’s the case with this gorgeous 77-inch Class OLED B4 Series set. A fantastic LG and OLED TV in general, the 77-inch B4 is a 4K AI TV with Alexa built-in. Essentially, it has great features and a renewed great price.

During last year’s Black Friday sales, this model dropped to $1,597. That’s the price it’s available for right now too, with a $200 drop representing an 11% discount. That’s a good discount on a TV that users love, comes packed with features and delivers excellent viewing experiences thanks to the technology it draws on.

Prices and savings subject to change. Click through to get the current deal prices.
Save 11% NOW

LG 77-inch OLED Smart B4 Series TV

LG 77-Inch, Class OLED, B4 Series Smart TV, 4K Processor, Flat Screen with Magic Remote, AI-Powered with Alexa Built-in

Why we love the LG 77-inch OLED Smart B4 Series TV

The top 77-inch TVs need a great viewing experience to match an impressive screen size and the LG B4 series can absolutely do that. An Alpha 8 AI processor, LG’s self-lit pixel, and excellent supporting technologies make this a fantastic family TV, that supports all kinds of content including gaming.

  • Alpha 8 AI processor – The B4’s Alpha 8 AI image processor automatically identifies content and optimizes the picture to the program or content you are watching.
  • Self-lit pixels: LG’s signature technology provides 8 million self-lit pixels to deliver darker blacks, richly illuminated, and vibrant, viewing.
  • Dolby Vision and Dolby Atmos: The 77-inch B4 supports Dolby Vision, for enhanced color, contrast, and brightness. Dolby’s Atmos technology is also supported for immersive sound.
  • webOS 24 + LG Channels: Alongside access to key and popular streaming services and apps, LG Channels provides over 300 free channels including those dedicated to sports, fitness, cooking, and much more.
  • Gaming features: There’s plenty of support for gamers in this OLED B4-Series, kicking off with a 0.1ms response time and 120Hz refresh rate refresh rate, which is enough for smooth action and fast-paced online gaming. Additionally, the TV supports AMD FreeSync Premium, Nvidia G-Sync, and Variable Refresh Rate for better enjoyment.
  • Additional features – This TV comes with LG’s Magic Remote and has Amazon’s Alexa voice assistant built-in.

Who is this 77-inch OLED B4 Series TV deal for?

If you missed this deal when it was around during Black Friday, or you’re looking to buy a new big TV for your home or family, the 77-inch OLED B4 is a great option. Its impressive features and technology offering make it a brilliant buy whether you want to watch sports, action, or a mix of day-to-day TV,

Owners love this TV, and with a feature set including strong support for gaming, it’s easy to see why. Supporting AMD’s FreeSync Premium, Nvidia G-Sync, and VRR is a big plus point, as are a 0.1ms response time and 120Hz refresh rate. At its Black Friday price, this TV is an excellent option.

Prices and savings subject to change. Click through to get the current deal prices.
Save 35% now!

LG 77-Inch Class OLED evo G4 Series Smart TV

4K Processor Flat Screen with Magic Remote AI-Powered with Alexa Built-in (OLED77G4WUA, 2024)
Save 11% NOW

LG 77-inch OLED Smart B4 Series TV

LG 77-Inch, Class OLED, B4 Series Smart TV, 4K Processor, Flat Screen with Magic Remote, AI-Powered with Alexa Built-in
Save 24% NOW

LG 77-Inch OLED evo G4 Series 4K Smart TV

Flat Screen with Magic Remote AI-Powered with Alexa Built-in, Refresh Rate 120Hz, 8 million self-lit pixels
Save 12% NOW!

SAMSUNG 77″ OLED 4K S90D Smart TV

OLED with Quantum Dot Technology, 4K UHD Resolution (3840 x 2160), HDR+ Support, 4K AI Upscaling, Motion Xcelerator technology, Dolby Atmos, Object Tracking Sound Lite, Adaptive Sound+, Tizen smart platform, HDMI 2.1 ports, Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) and FreeSync Premium, minimalist design with ultra-thin bezels, Slim Fit Wall Mount design, Wi-Fi 6E, Bluetooth 5.2 support.
Save 33% NOW!

SAMSUNG 77-Inch Class OLED 4K S90C Series

Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN77S90C, 2023 Model)
Save $1,500 now!

77 inch Class LG OLED evo C4 4K Smart TV 2024

With OLED's over 8.3 million self-lit pixels see perfect black and luminous colors Alpha 9 AI Processor Gen7 provides smooth, crisp picture and sound with AI Picture Pro and AI Super Upscaling Enjoy movie magic from home with Dolby Vision™, Dolby Atmos®³ & FILMMAKER MODE™ Ultimate Gaming with 144Hz Refresh Rate⁸, NVIDIA G-Sync, AMD FreeSync Premium and 0.1ms response time
Save 10% NOW!

LG OLED evo M Series 77″ 4K Smart TV with Wireless Video & Audio Transfer

Wireless Video & Audio Transfer via Zero Connect Box, transmit audio and video signals up to 4K at 120Hz from connected devices, OLED Display with a9 AI Processor Gen6, Supports Dolby Vision, HDR10, and Hybrid Log-Gamma (HLG), NVIDIA G-Sync, AMD FreeSync, and Variable Refresh Rate (VRR), 0.1ms response time and 120Hz refresh rateDolby Atmos and Filmmaker Mode, Wi-Fi 6E and Smart Features, 5-Year Panel Warranty.
Save 41% NOW!

SAMSUNG 77-Inch Class OLED 4K S85D Series HDR Smart TV

w/Dolby Atmos, Object Tracking Sound Lite, Laser Slim Design, Motion Xcelerator, Real Depth Enhancer, Alexa Built-in (QN77S85D, 2024 Model)
Save 8% NOW!

LG OLED Evo G2 Series 77” Alexa Built-in 4K Smart TV

(3840 x 2160), 120Hz Refresh Rate, AI-Powered 4K, Dolby Cinema, WiSA Ready, Cloud Gaming (OLED77G2PUA, 2022)
Save 22% NOW!

LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023

AI-Powered 4K TV, Alexa Built-in, Black

About the Author

Kevin has a broad interest and enthusiasm for consumer electronics, PCs, and all things consumer tech. And more than 17 years experience in tech journalism.