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Is now the ideal time to buy a 30/40-series GPU ahead of rumoured price increase?

Is the US on the verge of seeing GPU prices increase?
Last Updated on April 9, 2024
Is now the perfect time to buy an RTX 40-series GPU
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GPU pricing has been a hot topic of conversation for years now, with COVID resulting in huge price increases that have only just normalized in the last 12 months. Today, there are rumours of yet another potential price hike coming, with Chinese board partners adjusting prices for several models. Despite this seemingly enclosed to the Chinese market, there is speculation that we may see the same in the US.

With stock levels for the RTX 4090 seemingly on the rise and most RTX 30 series and 40 series GPUs slightly below the MSRP, it seems hard to believe that this may actually occur – but stranger things have happened. The European market, for example, is struggling with stock levels and pricing is quite volatile across the board.

All being said, we’ve been searching high and low to find some of the market’s best GPU deals, and we think now – despite April not being the best time to find deals – could be a great time to invest in a new upgrade.

Below, we’ll highlight a number of graphics card deals that are worth your consideration:

Editor’s pick
Save 9% NOW!

ASUS ROG Strix NVIDIA GeForce RTX™ 4070 Ti OC Edition Gaming Graphics Card

(PCIe 4.0, 12GB GDDR6X, HDMI 2.1a, DisplayPort 1.4a)
Save 17% NOW!

Sapphire 11323-02-20G Pulse AMD Radeon RX 7900 XT Gaming Graphics Card

with 20GB GDDR6, AMD RDNA 3
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ASUS ROG Strix GeForce RTX™ 4090 White OC Edition Gaming Graphics Card

PCIe 4.0, 24GB GDDR6X, HDMI 2.1a, DisplayPort 1.4a The next generation is finally here. The ROG Strix GeForce RTX™ 4090 has been reimagined and improved to house the all new Ada Lovelace architecture from NVIDIA, which delivers up to 2x the performance of the previous generation and brings new and improved NVIDIA technologies to the market.
Save 5% NOW!

XFX Speedster QICK309 Radeon RX 7600XT 16GB Black Gaming Graphics Card

with 16GB GDDR6 HDMI 3xDP, AMD RDNA 3 RX-76TQICKBP
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XFX Speedster MERC310 AMD Radeon RX 7900XT 20GB Ultra Gaming Graphics Card

with 20GB GDDR6, AMD RDNA 3 RX-79TMERCU9
Save 6% NOW!

ZOTAC Gaming GeForce RTX 3060 Twin Edge OC 12GB Graphics Card

GDDR6 192-bit 15 Gbps PCIE 4.0 Graphics Card, IceStorm 2.0 Cooling, Active Fan Control, Freeze Fan Stop ZT-A30600H-10M
Save 28% NOW!

PNY GeForce RTX™ 3080 10GB Graphics Card

XLR8 Gaming Revel Epic-X RGB™ Triple Fan Graphics Card LHR

Will GPU prices go up in the US?

There is no evidence to suggest that pricing will increase in America, quite the contrary, actually. As stated above, the States is actually seeing an increase in RTX 4090 stock levels and pricing is incredibly reasonable. That being said, we have seen price increases in the past, with COVID forcing prices up exponentially.

One factor that may give some comfort is that, while the current price increase is happening in China, the GPU most effected isn’t actually available in the US. The RTX 4090D, a China-specific version of the 4090, is the card that is seeing the biggest increase in price, with costs going up by around 200-300 Yuan.

All being said, its hard to know whether or not we’ll see price increases in the US – but it looks unlikely. One thing you will be happy to hear though, is that deals are a’plenty right now, and there are some cracking price cuts on GPUs.

Charlie is the Affiliate manager for PC Guide. He has a vast understanding of most PC hardware and consumer essentials, using his knowledge to provide the best products and the biggest deals.