Massive 98-inch Samsung Crystal UHD 4K TV sinks to lowest price ever on Amazon
This popular, super-sized Samsung TV has hit its best price ever on Amazon and is now going for $1,397.99. According to pricing history, the actual drop isn’t as much as what the listing suggests; however, it’s still worth shouting about as you’re getting massive TV from one of the leaders in the space at its lowest price, saving you cash for surround sound speakers, soundbars, wall mounts, and other finishing touches to your setup.
Prices and savings can change. Check the retailer for the current price.
I’ll give you a quick run-through of what this TV brings to the table and the most important things you need to know. Firstly, it’s a Crystal UHD TV, which is basically Samsung’s base-level LED offering, which is why this is on the slightly more affordable side, relatively speaking. The good news is that these models boast excellent color, brightness, and contrast, but not quite as good as mini-LED or OLED options, which are significantly more expensive in most cases.
This TV is well equipped for gaming and watching sports as it features a 120Hz refresh rate and built-in technology like Motion Xcelerator 120Hz, which further enhances motion handling. It also packs a pretty powerful Crystal processor 4K, which can enhance picture quality in real-time and effectively upscale lower-resolution content to look more like 4K. That’s very important with TVs this size.
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Prices correct as of November 5th, 2026.
In short, if you’re looking for a more affordable Samsung large-scale TV for your home, big enough for a home theatre-like experience, with good motion handling and a pretty powerful processor enhancing picture quality, then this is a great way to go for the price.

Things to consider before buying
Since this is a more affordable option, it scales back in a few areas, and these can be easy to miss if you haven’t been writing about TVs for years. One area that stands out for this TV is its HDR support, which is pretty basic, so you’re going to be getting somewhat enhanced color, brightness, and contrast when watching HDR content, but more as a fixed setting rather than something dynamic or frame-by-frame. For most people, it’s not a huge deal, but if you’re after cinema-level picture quality, you may want to invest in something with Dolby Vision or HDR 10+.
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Prices and savings can change. Check the retailer for the current price.
