This excellent 55″ Samsung S90H OLED TV is currently sitting at its lowest price on Amazon, well before Black Friday, and is coming in at $1,197.99 with 25% off. Now, this TV is an excellent option to go for if you’re after outstanding OLED picture quality, robust gaming features, and a powerful processor for real-time picture and audio optimisation. At just under $2,000, it’s not cheap, especially for a relatively small 55-inch TV, but it is one of Samsung’s upper-tier models and doesn’t really compromise in any notable areas. If you want something that adds serious depth to whatever you’re watching, delivers ultra-smooth, high-FPS gaming on consoles and PCs, makes even lower-resolution content look closer to 4K, and more, this TV is well worth considering while it’s still reduced.
Prices and savings can change. Check the retailer for the current price.
What we like about this Samsung 55-inch S90H TV
Powerful NQ4 AI Gen3 processor
This processor is powered by 128 neural networks and can essentially analyse and optimize content in real time, so it looks and sounds its best. That could be anything from moving appear smoother when watching sports, improving audio clarity of dialogue, or, as mentioned, upscaling lower-resolution content to look closer to 4K.
Excellent for gaming on high-end consoles and PCs
If you have a console or PC that’s able to hit over 60fps at 4K, then this TV is going to pair very well with it. It supports up to 165Hz and has FreeSync Premium Pro, which means it can hit very high FPS and keep it smooth and tear-free while doing so.
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Prices correct as of November 5th, 2026.
OLED and glare-free
If you want seriously deep blacks, incredible contrast, and outstanding color, then an OLED is the way to go. This one delivers on all fronts, but also has glare-free technology which improves perceived contrast and vibrancy, while eliminating distracting reflections in brighter ambient conditions.
Auto HDR remastering is a game-changer
These are premium features that can really make a difference, especially if you’re watching content on streaming platforms and YouTube. It can make SDR content look like HDR, which adds a lot more depth to whatever you’re watching, regardless of the original quality.
Should you get this deal now, or wait for Black Friday?
I’ve been covering Black Friday for eons now, so I usually have a good sense of how prices tend to move, but here’s my two cents on this TV. Personally, I think this TV may drop a touch lower, but I wouldn’t expect it to be by much. Maybe $100 or so, but that’s a hard maybe. I’d say if you’re looking for a good-priced OLED, you’ll want to step down a tier instead, and opt for a more entry-level model from Samsung. Many of these are actually really good; they just lack some of the bells and whistles when it comes to their processors, gaming features, and refresh rates. I’ve already spotted some of these at great prices, so be sure to check out our top 55-inch TV deals below to see what’s caught our eye so far.
More 55-inch TV deals
Prices and savings can change. Check the retailer for the current price.
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