Sensational Sony 77″ Bravia 6 OLED TV falls to its lowest price ever on Amazon
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It looks like there are some cracking deals going right now on one of the most recent Sony Bravia 6 lineups, but I’d say that this 77-inch model stands out from the crowd. It’s currently down to its lowest price ever on Amazon, with a significant 40% off its original list price, coming in at $1,798.00. This is a recently released model from Sony, and it’s a great option to go for if you want high-end Sony quality, but you still want to control overall spend. Some OLEDs, for instance, at this size can be seriously expensive, but at well under $2,000 for a 77-inch display, this option is actually pretty good value.
Sony 77″ BRAVIA 6 OLED 4K TV (K-77A60)
As mentioned, this TV is an OLED, which is you’re not familiar with is different to your typical LED/LCD TV. Basically, the pixels can self-illuminate, which also means they can switch off completely to show blacks. This means you’re getting incredible contrast, which makes everything look far more cinematic and lifelike. Color with this TV is also very impressive, as it features Triluminos Pro, which essentially expands its color coverage and ensures everything looks accurate and true-to-life.
This TV also packs a punch with its gaming performance. You’ve got a 120Hz native refresh rate, which allows you to game at up to 120fps in 4K. On top of that, it also features VRR and ALLM, which help reduce screen tearing and stutter, and reduce latency, respectively.
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- Apple Magic Mouse - was $79 now $59
- Samsung Galaxy Z Fold8 Ultra - was $2,099 now $1,699
- Amazon Fire HD 10 tablet - was $154 now $72
Prices correct as of October 6th, 2026.
If you’re looking to use this TV for movies or in a home theatre setup, you’re in luck, as it supports both Dolby Vision and Dolby Atmos. The former is an advanced HDR format, so you’re getting much more nuanced, dynamic HDR presentation through this TV, and the latter allows for virtual 3D surround sound with soundbars and speakers. Speaking of soundbars, the two-positional stand on this TV can be raised to accommodate one, too, which is genuinely a big win from a practical perspective.
This is a Google TV, which means you’ve got access to Gemini, voice control, loads of apps, and more. What’s great is that if you have a smart home, this TV can serve as a central hub to monitor and control your smart devices.
Why should you go for this Sony Bravia 6 77-inch OLED TV?
Ideal sizing for big-screen, immersive viewing, without going overboard
At 77 inches, this is going to give you a cinema-like experience at home, but without the extra, hefty costs that come with going above 80 inches.
Excellent gaming features for PC and consoles
If you’ve got a higher-end console like a PS5 or a PC capable of 4K at well over 60fps, then this TV is a very strong pairing for smooth, tear-free gaming.
OLED wide-angle screen and lighting sensor are welcome touches
You don’t have to sit dead-centre to experience this TV at its best, which is great for groups, and its lighting sensor means it can automatically adjust its picture settings based on the environment, too.
Outstanding contrast and color showcases films, shows, and games at their best
It’s hard to beat an OLED TV if you’re after a lifelike, cinematic, and atmospheric viewing experience, so whether you’re watching the latest blockbusters or playing impressive AAA games on PC, this TV is going to take them to the next level.
More top large screen TVs
Hisense 75″ U7 Mini-LED ULED 4K Smart Google TV (75U7SG, 2026 NEW)
LG 77-Inch Class OLED evo AI 4K C6 Series Smart TV
INSIGNIA 75″ Class F50 Series LED 4K UHD Smart Fire TV
Panasonic W85 Series (2026 Model) 75-inch QD-Mini LED 4K UHD Glare Free Ultra Google TV
Samsung 75-Inch Class Mini LED M70H (2026 Model, 75M70H)
TCL 75 Inch Class X11L
Samsung 75-Inch Class The Frame Art TV LS03HE, QLED 4K, 2026 Model
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