You can trust PC Guide: Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.
As Black Friday approaches, retailers such as Amazon are rolling out early deals on some of the most sought-after tech products. Among these is Sony’s 85-inch BRAVIA XR X90K Series 4K Ultra HD TV, which is currently discounted by 38% – coming in at $1,748 on Amazon. This substantial price reduction makes it an excellent opportunity for those looking to upgrade their home entertainment setup with a top-tier television. Let’s take a look at the product in closer detail and investigate if this deal is truly worthwhile.
Prices and savings subject to change. Click through to get the current deal prices.
Custom URL
Save 38% Now
Sony 85 Inch 4K Ultra HD TV X90K Series
BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and exclusive features for The PlayStation® 5 XR85X90K- 2022 Model
The X90K Series is renowned for its great picture quality and impressive sound experience. Powered by Sony’s Cognitive Processor XR, this TV actually analyzes and optimizes content to deliver stunning visuals and lifelike audio. Some of the key features that we thought you should know about are:
4K Ultra HD resolution: Enjoy 4X the resolution of Full HD, resulting in detailed and sharp images.
Full array LED backlighting: Precise control of the backlight enables deep blacks and vibrant colors, enhancing contrast.
Dolby Vision HDR: Better HDR performance with expanded color gamut and dynamic range.
Acoustic multi-audio: Immerse yourself in sound that seems to come from multiple directions, creating a more realistic and engaging audio experience.
Google TV: Access a wide range of streaming apps and content, all in one place, with a user-friendly interface.
PlayStation 5 integration: This TV is fully optimized for the PS5, meaning your gaming experience is priority.
Is this deal worth it?
The 38% discount on the 85-inch X90K Series is a significant price reduction for a TV of this caliber. According to the price tracking application Camelcamelcamel, this is in fact the lowest ever price for this specific model, having originally started at whopping $3,298 back in 2022. It also sits with an average price of $2,340.99 from across its time on the market. It is important to be vigilant with deals during Black Friday and early December as prices can fluctuate rapidly. We suggest being thorough in your research and striking will the iron is hot. Using price trackers is an excellent way to make you are getting the best bang for your buck and not paying too much for your tech.
Image Source: Camelcamelcamel
More TV deals
Prices and savings subject to change. Click through to get the current deal prices.
Custom URL
Save 17% NOW!
Sony BRAVIA 8 K55XR80 55 inch 4K HDR Smart OLED TV (2024) Bundle with 4 Year CPS Enhanced Protection Pack
55-inch OLED TV with 4K resolution, 120 Hz refresh rate, HDR10, HLG, Dolby Vision Compatible; XR Triluminos Pro; XR Processor; XR OLED Motion; XR ClearImage, Acoustic Surface Audio+; Auto Low Latency Mode; AirPlay 2 and Chromecast Built-in; Works with Google Assistant, and Extended 4-year CPS warranty
OLED evo Display Technology, α9 Gen6 AI Processor, AI-Powered Sound with Dolby Atmos, NVIDIA G-Sync and AMD FreeSync Premium support, 120Hz refresh rate with HDMI2.1 ports, Game Optimizer, VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode), HDR10 Pro, Dolby Vision, and HLG compatibility, Dynamic Tone Mapping Pro, Alexa, Google Assistant, and Apple HomeKit support, ThinQ AI Integration for Smart Home Control.
55″ OLED Display with Infinite Contrast, 4K UHD Resolution with Dolby Vision IQ and HDR, AI Picture Pro and AI Sound Pro, NVIDIA G-SYNC and120Hz refresh rate, Auto Low Latency Mode (ALLM), Smart TV Functionality with webOS, Dolby Atmos technology.
With OLED’s over 8.3 million self-lit pixels see perfect black and luminous colors Alpha 9 AI Processor Gen7 provides smooth, crisp picture and sound with AIPicture Pro and AI Super Upscaling Enjoy movie magic from home with Dolby Vision™, Dolby Atmos®³ & FILMMAKER MODE™ Ultimate Gaming with 144Hz Refresh Rate⁸, NVIDIA G-Sync, AMD FreeSync Premium and 0.1ms response time
LG OLED evo M Series 77″ 4K Smart TV with Wireless Video & Audio Transfer
Wireless Video & Audio Transfer via Zero Connect Box, transmit audio and video signals up to 4K at 120Hz from connected devices, OLED Display witha9 AI Processor Gen6, Supports Dolby Vision, HDR10, and Hybrid Log-Gamma (HLG), NVIDIA G-Sync, AMD FreeSync, and Variable Refresh Rate (VRR), 0.1ms response time and 120Hz refresh rateDolby Atmos and Filmmaker Mode, Wi-Fi 6E and Smart Features, 5-Year Panel Warranty.
Tom is a tech writer with a detailed view on ensuring the best buying advice, most useful information, and latest news makes its way into PC Guide's articles.
