Home > PC and Tech Deals

We just found this 2023 Sony TV deal costing under half a grand on Amazon

An eye-catching offer on this Sony TV
Last Updated on April 1, 2024
Sony 50 Inch 4K Ultra HD TV gets a discount in Amazon deal
PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More
You can trust PC Guide: Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

If you’re in the market for a new TV that’s easy on the wallet and comes with some neat PlayStation 5 features, we’ve got an awesome deal you might want to jump on. The Sony X77L Series TV is on sale at Amazon, allowing you to get it for well under $500. It’s perfect if you’re after the best 50-inch TVs to turn your living room into a home theater. And while it may not be as powerful as some of the best Sony TVs, it has a much more affordable price tag thanks to this deal on Amazon.

Save 8% NOW!

Sony 50 Inch 4K Ultra HD TV X77L Series

LED Smart Google TV KD50X77L- 2023 Model, Black

Right now, this Sony X77L Series TV is up for grabs for just $478 thanks to an 8% discount on Amazon bringing down its usual price of $518. That puts $40 back in your pocket. If you’re keen to learn more about this TV’s key features, check out the specs section below.

What does this Sony TV have to offer?

Technical DetailsSpecifications
Screen Size50 Inches
Display TechnologyLED
Product Dimensions10.63 x 44.38 x 28.38 inches
Refresh Rate60 Hz
Special FeatureGoogle, Alexa
  • Visual Engine: Sony’s 4K Processor X1 leverages advanced AI to recreate depth, textures, clarity, and natural color in movies for studio-level picture quality.
  • Smart Platform: Google TV provides an easy home screen to search across apps, get recommendations, and control playback via voice. Seamless casting and AirPlay support too.
  •  Gaming: Its dedicated Auto HDR Tone Mapping and Auto Genre Picture modes are optimized for contrast, lag reduction, and maximum detail when playing PS5 games or watching movies.
  • Reality Creation Engine: The 4K XR Processor uses intelligent upscaling algorithms to sharpen HD/SD footage by reconstructing lost textures and detail for near 4K realism.
  • Motionflow: Its on-screen motion stays smooth thanks to precisely controlled refresh rates, critical for sports, gaming, and action where even slight judder ruins immersion.
  • Hands-Free Controls: This TV syncs devices like Echo or Nest to your TV to change settings, launch apps, adjust volume levels, playback control, and turn on and off using only voice commands.

Our take on this TV deal on Amazon

Sony’s 2023 KD50X77L 4K TV is a feature-packed entertainment powerhouse, now discounted by 8%. As an affordable option, it keeps things pretty basic but still packs Sony’s 4K Processor X1 for that premium Sony picture quality you’d expect in a premium TV. With an ADS panel and no local dimming, it’s aimed at folks looking for a TV for their bedroom or living room while delivering reliable Sony smarts and processing features on a budget. But this TV really shines for gaming, its specialized gaming engine optimizes it for next-gen consoles like the PS5 with HDR, reduced lag, and enhanced graphics. Whether you’re streaming blockbuster movies or dominating online, the X77L delivers.

Editor’s pick
Save 30% NOW!

SAMSUNG 55-Inch Class Neo QLED 4K QN90C

Neo Quantum HDR+, Dolby Atmos, Object Tracking Sound+, Anti-Glare, Gaming Hub, Q-Symphony, Smart TV with Alexa Built-in (QN55QN90C, 2023 Model)
Editor’s pick
Save 30% NOW!

TCL 50-inch Class 4-Series 4K UHD Smart Roku LED TV

50S435, 2021 Model
Editor’s pick
Save 14% NOW!

LG 75-Inch Class UR9000 Series

Alexa Built-in 4K Smart TV (3840 x 2160),Bluetooth, Wi-Fi, USB, Ethernet, HDMI 60Hz Refresh Rate, AI-Powered 4K,Black
Editor’s pick
Save 27% NOW!

LG QNED80 Series 75-Inch Class QNED Mini LED Smart TV 4K

Processor Smart Flat Screen TV for Gaming with Magic Remote AI-Powered 75QNED80URA, 2023 with Alexa Built-in,Black
Editor’s pick
Save 22% NOW!

Sony 65 Inch 4K Ultra HD TV X80K Series

LED Smart Google TV with Dolby Vision HDR KD65X80K- Latest Model,Black

Bruce has always had a strong interest in tech and gaming, and in particular, the latest product updates and releases.