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Although it may be lagging behind Nvidia in GPU market share, AMD has been on top with its Ryzen CPUs, APUs, and chips optimized for gaming in a wide range of handhelds. Aside from the original MSI Claw, which opted for Intel processing power, most other handhelds run on AMD – this includes the Steam Deck, ROG Ally, and Legion Go. Even MSI later announced an AMD-based Claw with one of Team Red’s new Z2 chips.
AMD has also worked closely with console manufacturers, notably developing internal hardware for the PS5 and Xbox Series X|S. Nvidia at least has some footing, though, as it supplies the Nintendo Switch 2 custom chip. Even still, it seems like AMD is going much more all-in on gaming compared to its rivals.
AMD is committed to developing hardware for gamers
While some fans of Nvidia may feel that Team Green is focusing a lot more on the AI and data center side of its business, rival AMD is pushing the idea that it has gamers’ best interests in mind. Nvidia still loves GeForce, but AMD’s commitment to delivering gaming-focused hardware across multiple form factors is clear. Here’s what CEO Lisa Su had to say in a recent announcement video:
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Prices correct as of November 5th, 2026.
“Moving forward, AMD will go beyond building custom chips for Xbox, consoles to designing a full roadmap of gaming optimized chips, combining the power of Ryzen and Radeon for consoles, handhelds, PCs, and the cloud. And we’re doing to all with backwards compatibility so gamers can access their favorite titles across platforms.”
Lisa Su, CEO of AMD
While this short announcement doesn’t reveal the full extent of AMD’s roadmap, it helps PC, handheld, and console gamers alike be sure that there will be much to look forward to in the future. Although there is a focus on its partnership with Microsoft, including the upcoming ROG Xbox Ally handhelds, it’s important to note that AMD also enjoys a multi-year collaboration with Sony, including its contribution to PlayStation’s PSSR upscaling.
Of course, AI is a big part of this collaboration. Like it has done with PSSR, AMD will continue to push AI-powered graphics such as the latest FSR 4 feature kit and frame generation technology.
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