The race for the biggest AI model and best AI implementation has a lot of contenders, with some of the biggest companies in the world heavily investing in AI architecture. Although being somewhat of a pioneer in this area with the introduction of Siri, artificial intelligence has come a long way since the introduction of ChatGPT, and Apple has some catching up to do.

You may be surprised to hear that Apple hasn’t been investing in AI as much as its contemporaries, but that has just changed. New reports show that Apple has placed “an estimated $1B order” for Nvidia’s GPU-accelerated data center technology.

Apple reportedly wants to improve Siri with more AI

According to a post on X from Wall St Engine, Apple has reportedly ordered around one billion dollars worth of NVIDIA GB300 NVL72 systems. These are Nvidia’s GPU racks designed for servers and data centers, with the best AI reasoning performance to date from Team Green.

The GB300 NVL72 rack is fitted with 72 NVIDIA Blackwell Ultra GPUs and 36 NVIDIA Grace CPUs, offering 50x higher output for AI inference compared to the last-generation Hopper architecture.

The company has been boasting Apple Intelligence integration in its latest iPhone, iPad, and Mac models, which is labeled as “the start of a new era for Siri” – but it’s clear that there is much more growth ahead. We’ve recently noticed that many consumers aren’t drawn to AI, but without it, Apple risks falling behind its competition in the AI race.

According to the post from Wall St Engine, there have been some “internal struggles to launch a more advanced AI-powered Siri,” and this pivot into mass data center hardware represents a push into generative AI and large language model infrastructure on a size that Apple hasn’t previously committed to.

About the Author

Jack Goodall

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.