iPhone 18 Pro and Pro Max could see up to a $300 price hike compared to current models, says analyst
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Memory and storage-related shortages continue to disrupt the tech industry. Apple has not been immune to the situation either. A few weeks ago, the company increased the prices of several products, including Macs, iPads, and more. And while the current iPhone 17 lineup avoided a price increase, the situation will likely not be the same for the upcoming iPhone 18 lineup.
Back in June, Apple CEO Tim Cook said the company was doing everything it could to avoid passing large cost increases on to customers. He explained that Apple was trying to shield buyers from the rising prices of components, but also suggested that the situation was becoming increasingly difficult to manage. Those comments led many to believe that the iPhone 18 lineup could eventually become more expensive.
iPhone Pro prices expected to jump between $250 and $300
Now, analyst Jeff Pu has shared what could be the biggest price increase yet. According to him, both the iPhone 18 Pro and iPhone 18 Pro Max could see price hikes of $250 to $300. The increase is reportedly being driven by the ongoing memory crisis as well as the higher production costs of Apple’s 2nm A20 Pro chip.
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For comparison, the current iPhone 17 Pro 256GB starts at $1,099. If Jeff Pu’s prediction proves accurate, the iPhone 18 Pro 256GB could launch somewhere between $1,349 and $1,399. The increase could be even higher for the larger model. The iPhone 17 Pro Max 256GB currently starts at $1,199, meaning a $250 to $300 increase would push the iPhone 18 Pro Max to between $1,449 and $1,499.
Such a jump would make the iPhone 18 Pro lineup one of Apple’s most expensive smartphone generations yet. However, it is worth remembering that these figures come from an analyst and have not been confirmed by Apple.
The ongoing memory shortage continues to affect the tech industry, with rising component costs forcing several manufacturers to increase the prices of their products. Over the past few months, many companies have warned that higher memory and chip prices are making it more expensive to build new devices, and consumers have been seeing the impact through price hikes across different product categories.
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