Home > News

New leak could confirm Intel’s new ‘Core Ultra’ branding and Z890 chipset

What to expect in the naming of Intel's next-generation desktop CPUs and chipsets
Last Updated on July 24, 2024
Intel core ultra spotted
PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More
You can trust PC Guide: Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

A new leak, in the form of a photo, landed on X recently and it seems to confirm that Intel will drop its longstanding ‘Core i’ series branding for the rumored ‘Core Ultra’. Alongside Intel’s new branding, the leak also sheds light on the yet-to-be-confirmed flagship Z890 chipset.

The leak comes from HXL on X, and the photograph shows a Gigabyte Aorus motherboard labeled Z890 Aorus Pro ICE, indicating the new chipset and CPU series. This leaker is well known for bringing CPU rumors to the table, including a slew of AMD benchmarks ahead of its imminent launch.

Intel core ultra spotted
(Image source: Intel via Tomshardware)

Intel set to drop ‘i’ series branding, suggests leak

So, with these new rumors, we can expect new Core Ultra Arrow Lake chips to land on the Z890 chipset. Intel did confirm last month that the Core Ultra naming scheme is here for good, replacing the Core i series moniker. The Core Ultra branding was first introduced with Meteor Lake processors aimed at lightweight devices. The current 14th Gen Raptor Lake Refresh CPUs still use the Core i branding but are expected to transition to Core Ultra in future generations.

Most people had already guessed the next-gen chipset would use the Z890 moniker, so there are no real surprises there. A previously leaked Intel Arrow Lake chipset diagram suggested that the Z890 chipset offers performance enhancements over the previous Z790 chipset, including integrated Thunderbolt 4 support and additional PCIe 5 lanes for faster storage solutions. Additionally, there have been Arrow Lake Core Ultra 200 series leaks suggesting that the new CPUs are expected to use a new triple-digit numbering system, with the top model being the Core Ultra 9 285K.

To summarise, these changes mark a big shift in Intel’s branding and technology. The recent leak on X seems to further confirm Intel’s new Core Ultra branding, specifically with Core Ultra Arrow Lake chips arriving on the Z890 chipset.

Bruce has always had a strong interest in tech and gaming, and in particular, the latest product updates and releases.