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Google “About this image” — AI-powered Google Search

Google's latest new feature and how to use it.

Reviewed By: Kevin Pocock

Last Updated on October 26, 2023
Introducing Google's new AI-powered feature, "About this image," for enhanced search capabilities.
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The search engine giant has added a new AI-powered feature to Google Images. The new “About this image” button will show you additional context for an image, such as its origin (the first instance of the image appearing online) and its metadata. In an age of viral misinformation, the functionality shows how an image has been used in news and by fact-checking sites. It’s also the first step towards mass search-engine-level classification of AI-generated images. So how does the new AI-powered search feature work?

What is Google “About this image”?

Google says it is experimenting with AI-powered search. This will include the rollout of generative AI metadata labeling over the coming months. This will provide both you and the search engine with descriptive details which help ascertain the “context and credibility of images”.

As we continue to experiment with bringing generative AI capabilities into Search, we’re testing new ways to get more done as you’re searching — like creating an image that can bring an idea to life, or getting help on a written draft when you need a starting point.

Hema Budaraju, Senior Director of Product Management, Google Search
Google About this image
Google “About this image” — AI-powered search dubbed SGE.

Hema Budaraju, Senior Director of Product Management for Google Search explains the use cases for this new feature.

“Let’s say you want to make a card for a friend who loves to cook and whose favorite animal is a capybara,” poses Budaraju. “If you search for something like “draw a picture of a capybara wearing a chef’s hat and cooking breakfast,” SGE will provide up to four generated images in the results.”

In addition, you can “tap on any of those images and you’ll see how generative AI has expanded your initial query” This will show “descriptive details, like “a photorealistic image of a capybara wearing a chef’s hat and cooking breakfast in a forest, grilling bacon.” From there, you can edit the description further to add even more detail and bring your vision to life. Maybe you want to see the capybara chef making hash browns instead, or you want to add a light blue background with clouds. That’s an easy change!” joyfully explains Budaraju.

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What is Google SGE?

Google SGE stands for Search Generative Experience.

There are times when you might be looking for a specific image, but you can’t find exactly what you have in mind. Or maybe you have an idea that you need help visualizing. So beginning today, we’re introducing the ability to create images with our generative AI-powered Search experience (SGE).

Google blog

How to Google about this image

You can use Google’s “About this image” feature

The feature is currently only available via Google’s own web browser, Google Chrome. There has been no official word yet about a rollout to other browser, such as Microsoft Edge and Mozilla Firefox shown below.

Microsoft Edge and Firefox do not have new AI-powered feature for Google Search.
Microsoft Edge and Mozilla Firefox do not have the new AI-powered feature.

Steve is an AI Content Writer for PC Guide, writing about all things artificial intelligence. He currently leads the AI reviews on the website.