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Best AI for engaging visual content

Last Updated on April 15, 2024

Would you like to create engaging visual content for your marketing campaign but don’t know how to go about it?

Research has shown that visual content is processed a lot faster by humans than textual content. Also, visuals have a higher rate of engagement than text. That is why a lot of tech marketers today prefer using visuals more than text in their campaigns.

In this article, we will cover the best AI tools that can aid you with creating engaging visual content. But first, let’s walk you through how we selected these AI technologies.

Products at a Glance

How we Picked the Best AI Tools for Visual Content

In the past, creating outstanding, high-quality visual content requires advanced skills in graphics. However, in recent times, the story has changed. You don’t need to be a pro graphic artist in order to create outstanding visual content. With the introduction of artificial intelligence (AI), creating engaging visual content to accompany blog posts has never been so easy. The world of AI image generation is opening up, and the capabilities of natural language processing models and machine learning are boundless for content creators – from social media posts on platforms like Instagram to YouTube video content. Using an AI-generated image is a fun and easy way to boost your social media platforms and embellish writing content.

Whether you want to create visual content for your marketing campaigns or web stories, there are several AI tools available that can help. These tools are designed with image editing features to help with visual content creation. As a marketer, these AI tools will help save you time and make your work easier.

As previously mentioned, there are a lot of AI tools available out there for creating visual content. However, not all of them are the same in terms of capability, pricing, and ease of use. For example, Stable Diffusion, one of the first image generator tools, does not quite hit the same high-quality images needed by marketing teams.

So, we picked several of these AI tools and tested them to see what they have to offer. After testing all of them with various inputs and keywords, we were able to pick 5 tools which offer the best features and are easy to use.

Now that you know how we picked the best AI for engaging visual content, let’s delve into them one after the other.

5 Best AI for Engaging Visual Content

Our Recommended

Product Reviews

  • Image and video analysis feature
  • Lots of image editing features
  • Easy to use
  • Has a free membership plan
  • Includes Photoshop, Illustrator, and more
  • The applications included in Adobe Creative Cloud usually require sufficient system resources and high-performance hardware to run smoothly

Adobe Creative Cloud offers over 20 software applications that can help with producing visual content. Whether you are a graphic designer, digital marketer, photographer, animator, web designer, or filmmaker, Adobe Creative Cloud has the perfect tools that can help with creating visuals. Simply put, it is an all-in-one tool.

With Adobe Creative Cloud, you can create visual content for professional and personal use. Some of the things you can do with it include websites and apps, brochures, flyers, infographics, logos, photo editing and retouching, and more.

  • Can generate imagery in multiple styles
  • Uses GPT-3 technology
  • Generates highly realistic images
  • DALL-E is easy to use
  • Generates image from text
  • Requires large amounts of computing resources

OpenAI’s DALL-E 2 is an excellent tool for generating engaging visual content. One of the great things about this tool is that it is super easy to use. All you have to do is enter a few textual descriptions and DALL-E will instantly generate an image that perfectly suits your description.

DALL-E can generate a variety of visual content, such as objects, animals, scenes, abstract concepts, and more. It can be used for art design, digital ads, storytelling, and more.

Easiest to use


  • Intuitive and user-friendly interface
  • Has a free version
  • Extremely easy to use
  • Allows you to easily share content on social media
  • Offers a stock photography usage
  • The free version is limited

If you need an AI tool for visual content that is very easy to use, Canva is the answer. It is a terrific tool that comes with ample customization options and design elements. Canva also has a Smart Resize feature that leverages AI algorithms to resize images automatically.

Canva also has a Background Remover feature which uses artificial intelligence to remove background from images. For example, if you already have an image that you’d like to change its background, you can use the Background Remover to do that. If you want to create professional-looking visuals, Canva has all the features to help you achieve that.


Magic Eraser

  • Image collage creation
  • Plenty of stock photos that you can use
  • Image editing tools
  • Has a free version
  • Easy to use
  • The free version has some limitations

Magic Eraser is an AI-enabled image editor developed by Magic Studio. This tool allows you to easily remove all kinds of unwanted elements from photos. To remove unwanted elements from a photo, all you have to do is upload the photo and mark the unwanted areas. Then you download it. That’s all!

The tool also allows you to switch the backgrounds of images with ease. With that, you can change the background of an image without using Photoshop. One of the best things about this app is that you don’t need to signup on the platform to edit photos. With just a few clicks, you are done with the image editing process.



  • Enhance the quality of photos
  • Merge photos
  • Animate photos to create GIFs and videos
  • Replace and remove unwanted background elements
  • Create artwork from photos
  • The Android version is limited in terms of features

Photoleap is another terrific AI-powered image editing app developed by Lightricks. It has a text-to-image feature which allows you to generate images from text. All you have to do is type the description of the image and click the Generate button. The app will present an image that fits the description instantly.

Things to Consider

If you are looking for an AI visual content editor for personal or commercial use, you need to take your time in selecting the right one. The major things you should consider when choosing an AI visual content creator include ease of use, features, and pricing.

It would also be best to choose an AI tool that offers a free trial or membership. That way, you can test the capabilities of the AI tool before any financial commitment.


AI-powered solutions can help you create the most engaging visual content. Many of them offer text-to-image photo creation, background remover, and many other advanced features. They are user-friendly and can help make your work a lot easier.

It’s worth noting that AI tools can also assist with a range of other content marketing  purposes, such as SEO optimization, writing short-form content like captions and product descriptions, and long-form content too. Check out our guide here for more info.

Our Verdict

Editor's Choice

Best AI for engaging visual content