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With the emergence of numerous AI writing tools, such as ChatGPT and Jasper AI, you may be wondering: does Google penalize AI articles?
Considering these new AI bots can write articles in a fraction of the time it would take a human, the discussion around Google’s position on the matter mounts. Could there really be a punishment for using AI to compose an article?
In the past, Google has penalized sites for including generic, low-quality AI-generated content – and thank heavens they did.
Back in the day, some SEO specialists would use AI to manipulate Google’s ranking algorithm. They achieved this by including fragmented content on their pages, which would trick Google into awarding their articles with the top positions.
However, as time has passed the tech giant has shifted its stance. Google does not penalize all AI-generated content, it now only targets and punishes “spammy automatically-generated content” instead.
Given that the digital media company, Buzzfeed, has announced it will be integrating AI-generated content into its site, it seems that Google’s shift was inevitable.
Google has since updated its Search Essentials documentation to include the specifics on what they mean by “spammy” content.
Under the “Spammy automatically-generated content” section, they state you should avoid “text generated through automated processes without regard for quality or user experience”.
This would, of course, include AI-generated articles. So, if you are concerned about being penalized by Google, make sure your AI-generated text does not fall under the spam category.
If you need further reassurance Google’s Public Liaison for Search, Danny Sullivan, has also tweeted that the company is not against AI content. In fact, they are only against AI content that doesn’t consider the user.
Is AI content bad for SEO?
As you would expect, there are pros and cons to everything. So, is AI content bad for SEO? The thing is, AI-generated articles are not always SEO-friendly.
They won’t necessarily be optimized for search engines or be keyword-rich. However, if you make sure to edit and optimize your AI-generated content before publishing, you can mitigate most of these issues.
We can safely say that Google is not fully against AI-generated articles. If you decide to integrate AI into your website, it’s important to make sure it adheres to Google’s guidelines regarding spammy content.
If you found this article useful, why not read How can you access Google Bard AI next?