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Is Jasper AI worth it?

Last Updated on May 8, 2023
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Wondering whether the buzzy AI marketing tool – Jasper AI – is worth it? Read on.

There are more AI tools popping up online right now than ever before. It can be hard to work out which ones are actually worth your time and money, especially when you look at some of the hefty price plans for the more premium services.

Jasper AI is an AI marketing tool which provides a range of functions designed to help grow brands and businesses. These range from the basic to the sophisticated – choose whether you want to rewrite pre-written text or generate new pieces of writing entirely. Both long-form and short-form copy can be created with a few small steps.

However, these great features come with a price. This begs the question – is Jasper AI worth it? Well, it depends on what you need and the budget you are on. Read on to find out more.

What can Jasper AI do?

You can use Jasper AI for many different marketing purposes. Uses range from generating short-form content like Instagram captions to writing video scripts for TikTok and YouTube. This makes repetitive social media tasks a little easier. Simply select the template you desire, input key info and you’re off!

Jasper can also write ad copy for Facebook and the wider web. Plus, it has the ability to generate brilliant website copy or long form blog posts. Try using Jasper to create meta descriptions, FAQs, product bullet points and more. The model is optimised for SEO, making it easier for your blog to hit the front page of search engines. Plus, you can tailor all generated content to your specific brand ‘voice’, keeping things coherent and relevant.

There is also a feature which creates art and images, at a high 2048×2048 resolution. It’s great for marketing – as AI art is part of the creative commons, you can use it for free. Plus, you can implement a Jasper chatbot for use with FAQs on your company website. There are so many uses for the app – it’s hard to get your head round them all.

How much does Jasper AI cost?

Jasper AI has several price plans which vary in cost. You start off with the free trial, but this ends after 10,000 words of content have been generated. Monthly subscriptions then range from $39 upwards, starting with the freelancer-focused Creator plan all the way up to custom plans with unlimited users, a wider range of brand voices and more.

This isn’t exactly budget, but if you have a higher budget or run a business which is seeking to further investment, Jasper AI could very well be worth it.

How accurate is Jasper AI?

Jasper AI’s accuracy varies. Although it is usually accurate, you should really read over any content generated by the tool. Make sure to double check any facts and figures. A mistake might be small but it could undermined trust in your brand.

Can Google detect Jasper AI content?

Although Google has made inroads with AI detection technology, it cannot always detect whether or not content has been written by AI. At the moment, only AI-generated text which looks ‘spammy’ or not written by a human will be disregarded by search engines. This means that human sounding text generated by apps like Jasper AI still has a strong possibility of ranking highly in the search results. Such information was relayed recently by a spokesperson for Google.

Final Thoughts: Is Jasper AI worth it?

So: is Jasper AI worth the money? It depends. If you need to save time writing social media posts and short form copy, or want to generate long-form copy in a short space of time – and don’t have the money or means to hire a freelance (human) writer, than Jasper AI might just be worth it, especially if you’re struggling with creating a cohesive ‘brand voice’. However, you’ll need a fair bit of time to get used to the way Jasper AI works. Furthermore, some of the plans are super expensive – and given the uncertainty of AI developments right now, a yearly subscription might not be worth it.

Try a month – if it’s worth the money, you’ll know.

As a tech and AI writer for PC Guide, Gloria is interested in what new technology means for the future of consumer electronics and digital and broadcast journalism.