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In the latest wave of AI integration, Snapchat is the first social media company to join the race to integrate an AI chatbot into its platform, leading to many users asking the question: ‘What is Snapchat AI, and how do you use it?
The contest to assimilate artificial intelligence (AI) in almost everything is on. It seems like everyone wants to include AI in what they do. From Microsoft launching Bing AI to different AI large language models such as ChatGPT offering integration for platforms such as Google Docs, it’s clear that AI is here to stay.
Following its launch in February 2023, Snapchat AI has already revolutionized how its users interact with each other and with the bot itself. Snapchat users can ask My AI questions, and it will answer back. It can give suggestions for birthday gift ideas, holiday destinations, and much more. The Snapchat AI works like a companion that you can hold a conversation with. It also contains a host of other features that make it more interactive and fun to chat with.
Snapchat AI is based on OpenAI’s GPT technology. This means that it works like the other ChatGPT apps. The Chatbot stores and learns from the conversations that you have with it, meaning the more you interact with it, the more it understands you better
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How Does Snapchat AI Work?
As stated earlier, My AI is created based on the OpenAI GPT technology. This has enabled this chatbot to have generative AI capabilities and to leverage the power of GPT. These capabilities make it easier for users to get fast responses and suggestions when using the app.
This AI can suggest recipes, plan trips, and hikes, write poems, recommend birthday gift ideas, recommend AR filters and lenses to enhance your snaps, play games with you, recommend things to do, and more. However, you should note that this AI cannot write blog posts, essays, or do homework for you.
How to Use Snapchat AI
Initially, this AI was available only to US-based Snapchat Plus subscribers as an experimental feature. That is, it was only meant for premium subscribers at the time. However, following a successful trial in the US, this AI has been rolled out globally for users to access for free.
On your Snapchat app interface, you will see MY AI pinned under the Chat tab. This is located above your conversations area. To access the AI, swipe right next to the Camera tab. This will take you to the Chat tab. You can now start chatting with the AI.
Does the AI Chatbot Store Conversations?
Yes, the Chatbot stores your conversations in the Chat tab. Since the AI is interactive, it needs to store your conversations to enable it to learn more about you. This allows it to tailor future conversations based on your past inputs and make your chats more fun and lively.
Once stored, the conversations remain in the Chat tab until when you decide to delete them. However, if you feel uncomfortable with your chats being stored, you can delete the data by following these steps: First, tap your profile icon and go to settings. Scroll down to privacy controls and then tap “clear data”. Then select “clear my AI data” and confirm.
What Content is Stored with Snapchat AI and Why?
When you use Snapchat AI, your conversations and interactions are captured and stored in the Chat tab of your Snapchat app. This data, including your location or city location, is used by the AI to offer useful and timely responses to your requests.
Remember, this is an interactive AI, and for it to work well for you it has to learn about you, what you enjoy doing, your surroundings, and things like that. This helps it to recommend nice eateries around your location, help you plan a trip, remind you of your friend’s birthday, and even recommend the best gift for them!
This data can also be helpful to the developers of Snapchat as they develop other useful products that will enhance your personalized experience. However, this has raised serious data privacy concerns among some users. Based on this community feedback, however, Snapchat has pledged to create more safeguarding mechanisms in order to protect its users.
How has Snapchat AI been received so far?
The overwhelming majority of users have reported a positive user experience and have been enthusiastic about Snapchat’s new tool. However, there has been a backlash from some users. Criticisms have been raised surrounding the way that Snapchat has integrated a tool that stores huge amounts of personal and sensitive data into the pre-existing service without explicit consent from its users and without any way of removing the feature from their chat feeds.
Furthermore, parents have been raising concerns about its potential effect on the mood and mental health of many young people and adolescents that use the social media platform. The tendency for OpenAI’s GPT to confidently give wrong answers and hallucinations is seen by many to be potentially emotionally manipulative and dangerous for vulnerable young people who turn to this technology for answers. It is for this reason that many other social media platforms and tech companies are still hesitant to integrate AI chatbots into widespread user-facing use.
Snapchat AI is changing how users interact with chatbots on social media. This AI has plenty of features to help you enjoy your Snapchat experience. You can interact with it just like your chat buddy, and it will give you great responses. However, it is worth balancing the opportunities that this technology brings with it with the potential risks and unintended outcomes of its use.