Samsung’s 77-inch S90F OLED TV is already back at its best price again before Prime Day kicks off
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This stunning Samsung 77-inch OLED is back down to its lowest price ever ahead of Prime Day, making it a great chance to grab it for hundreds of dollars less. This TV brings a lot to the table, as I’ll break down later, but if you’re short on time, here’s the very quick version. It’s one of Samsung’s top-end OLEDs from 2025, packs a very advanced NQ4 AI Gen processor, and has features that are exceptional for gaming and sports, all wrapped up in a super sleek package.
Coming in at $1,797.99, it’s not cheap, but it is a competitive price for a 77-inch TV of this quality, and is a great pick for those building an S-tier home entertainment setup.
SAMSUNG 77-Inch Class OLED S90F (2025)
What we like about this Samsung 77-inch Class OLED S90F
OLED panel gives you next-level picture quality
Mini-LEDs are great, and slightly more affordable, but if you want serious contrast, then an OLED is your best bet, as they’ll make films and shows look far more atmospheric in lower light environments in particular.
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Prices correct as of September 21st, 2026.
Advanced processor is seriously high-end
This processor is powered by 128 neural networks, which basically allows it to optimize and enhance picture quality in real-time. Fr large TVs like these, it’s a game-changer, especially when you’re watching lower-resolution content through popular streaming channels. This processor also makes motion appear smoother, and can upscale SDR content to look more like HDR, too.
It’s great for gaming on console and PC
You’ve got a 144Hz refresh rate here, which is going to allow for very high framerate gaming in 4K, making it suitable for powerful consoles like the PS5 Pro or 4K-ready gaming PCs. With Motion Xcellerator 144Hz, you can expect smoother gameplay, too.
Large and immersive size, but not too big
At 77 inches, you’re getting something that can easily be used for a home theatre, but it’s not as massive or expensive as a 98-inch to 100-inch model. In terms of sizing, I think this is the sweet spot for many.
High-end, intelligent audio with Object tracking Sound Lite and Dolby Atmos support
This feature basically makes it sound like sound is following what’s happening on screen, and with Dolby Atmos support, this TV is primed to become the centre for a truly immersive 3D digital sound stage when connected to a soundbar or speakers.
Who’s this Samsung 77-inch Class OLED S90F TV for?
If you’re after a TV that ticks all the boxes, like having a high-end processor, OLED panel, high refresh rate, and sleek design aesthetic, and is large enough for a home theatre-like setup, then this is the TV for you. If you uncheck one or more of these boxes, you can certainly get cheaper, and I’d personally advise shopping around a little if you find that, say, size and gaming performance are top of your list. TCL does great mini-LED, large TVs, which have deep discounts right now, so be sure to check out our top 75-inch TV deals below to see what’s currently on sale.
Our top 75-inch TV deals
Panasonic W85 Series (2026 Model) 75-inch QD-Mini LED 4K UHD Glare Free Ultra Google TV
Samsung 75-Inch Class Mini LED M70H (2026 Model, 75M70H)
TCL 75 Inch Class X11L
Samsung 75-Inch Class The Frame Art TV LS03HE, QLED 4K, 2026 Model
TCL 75 Inch QM8L
Sony 75-Inch 4K Ultra HD BRAVIA 3 LED Smart TV
Hisense 75″ U6 Pro Mini‑LED 4K TV (75U6SF Pro, 2026 New)
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