Home > PC and Tech Deals

Sony’s Alpha 7 camera price plummets in Amazon deal following Alpha 9 release

Looking for a new shooting piece, then you can get the Sony choice for less right now
Last Updated on April 14, 2024
Sony's Alpha 7 camera price plummets in Amazon deal following Alpha 9 release
PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More
You can trust PC Guide: Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

If you’ve been after a new shooting camera then you can now grab the Sony Alpha 7 IV for less thanks to an Amazon deal. This comes just a few months after the Alpha 9 III was released, which might just be out of your budget anyway. Instead, you can snatch up the Alpha 7 for a fraction of the new camera’s price.

Photography is a fascinating art form that captures fleeting moments, transforming them into enduring stories. For those passionate about this craft, we found you with the deal of the Sony Alpha 7 IV, which will make you one satisfied pro and also very perfect for the enthusiast. Bringing high-performance video capabilities in a user-friendly interface, Alpha 7 IV delivers sharp focus and stunning quality 4K video with excellent over-sampling, all this in a body with improved ergonomics to handle better.

Save 8% now!

Sony Alpha 7 IV Full-frame Mirrorless Body Only

Interchangeable Lens Camera, Black

And right now you can get this camera for an 8% discount on Amazon, which means its price of $2499.99 goes down to $2298.00, saving a whopping $201.99 in the process.

What does the Sony Alpha 7 IV offer?

  • High-Resolution 33MP Sensor: Its 35mm full-frame 33-megapixel backside illuminated CMOS sensor captures incredible detail with superb low light sensitivity.
  • Advanced BIONZ XR Processor: The latest generation image processing engine boosts processing speed up to 8x over previous generations.
  • Oversampled Ultra HD Video: The 7K capture region allows oversampling video down to ultra high definition 4K resolution with no pixel binning for pristine footage.
  • 10-Bit 4:2:2 Recording Options: Alpha 7’s 10-bit color depth at 4:2:2 chroma subsampling enables over a billion color shades for extremely smooth gradation and color rendition.
  • Preloaded Color Profile: The S-Cinetone color profile produces more natural, cinematic skin tones and vivid but slightly desaturated visuals, making it better for post-work.
  • 5-Axis Sensor-Shift: The IBIS 5-axis sensor-shift image stabilization provides up to 5.5 stops of compensation range, countering camera shake for sharp handheld shots.

Our take on the Sony camera deal

The a7 IV is a remarkable camera that can cater to the needs of photographers in almost any situation. Its video capabilities are equally impressive, making it a truly versatile imaging tool. Although it offers extensive customization options, its robust autofocus system ensures it’s relatively easy to use. From detailed portraits to oversampled 4K video, advanced processing expands creative possibilities. Usability enhancements such as a larger battery, uncropped 4K/60p captures, and dual UHS-II media slots demonstrate Sony’s commitment to improving the overall user experience.

While this camera is at a premium price, this discount of over $200 does give some relief. So if you’re ready to spend, this can be a great addition to your collection. It also puts it back down to its lowest price yet on Amazon according to CamelCamelCamel, so if you’ve been holding off now could be the time before it jumps up again.

Line graph showing price trends for a product on amazon and third-party sellers over time, with annotations for lowest, highest, current, and average prices.
Sony Alpha 7 IV Full-frame Mirrorless Body Only Amazon price history source: CamelCamelCamel

Today’s best camera deals

Save 8% now!

Sony Alpha 7 IV Full-frame Mirrorless Body Only

Interchangeable Lens Camera, Black
SAVE 21% NOW!

Panasonic LUMIX S1R Full Frame Mirrorless Camera

with 47.3MP MOS High Resolution Sensor, 24-105mm F4 L-Mount S Series Lens, 4K HDR Video and 3.2” LCD – DC-S1RMK Black
Save 14% NOW!

GoPro HERO11 Black

Waterproof Action Camera with 5.3K60 Ultra HD Video, 27MP Photos, 1/1.9″ Image Sensor, Live Streaming, Webcam, Stabilization
Save 15% NOW!

Sony Alpha a6400 Mirrorless Camera

Compact APS-C Interchangeable Lens Digital Camera with Real-Time Eye Auto Focus, 4K Video, Flip Screen & 16-50mm Lens – E Mount Compatible – ILCE-6400L/B, Black
SAVE 6% NOW!

DJI Osmo Action 3 Creator Combo, Action Camera

4K + 155° Super-Wide FOV, 10-Bit Color Depth, Stabilization, Cold Resistant, 2 Batteries and 32GB microSD Card, Mini Action Camera for Vlog
Save 25% NOW!

Logitech Brio 300 Full HD Webcam

with Privacy Shutter, Noise Reduction Microphone, USB-C, certified for Zoom, Microsoft Teams, Google Meet, Auto Light Correction – Rose
Save 18% NOW!

Nuwave Brio 15.5Qt Air Fryer Rotisserie Oven

X-Large Family Size, Powerful 1800W, 4 Rack Positions, 50°-425°F Temp Controls, 100 Presets & 50 Memory, Integrated Smart Thermometer, Linear T Technology
Save 15% NOW!

Sony Alpha ZV-E10

APS-C Interchangeable Lens Mirrorless Vlog Camera – Black
Save 20% NOW!

Canon EOS R6 Mark II

Full Frame Mirrorless Camera (Body Only) – Still & Video – 24.2MP, CMOS, Continuous Shooting – DIGIC X Image Processing – 6K Video Oversampling – Advanced Subject Detection
Save 18% NOW!

GoPro HERO11 Black Creator Edition

Includes HERO11 , Volta (Battery Grip, Tripod, Remote), Media Mod, Light Mod, Enduro Battery, and Carrying Case

With a fascination for technology and games, Seb is a tech writer with a focus on hardware and deals. He is also the primary tester and reviewer at BGFG and PCGuide.