5 reasons why now is the perfect time to buy a new OLED TV

Is now the time to become a part of the OLED crowd?

A modern OLED TV displaying vibrant colors with a promotional claim of being the "#1 OLED TV for 6 years. Now is the perfect time to buy an OLED TV.

You can trust PC GuideOur team of experts use a combination of independent consumer research, in-depth testing where appropriate – which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

Last Updated on

This year looks set to be a monster when it comes to OLED TV production and sales, with almost every brand bringing an OLED TV to the table. With so much competition amongst brands and rivaling TV technologies, we’ve listed the 5 main reasons why now is the perfect time to buy an OLED panel.

If you’ve been dreaming of an OLED TV for the past few years, fear not, now might be the perfect time to buy one. The perfect storm of new releases, older tech discounts, and more advanced technology has created a purchasing oasis for anyone looking to get one of the market’s leading panel technologies.

Whether you’re looking to finally get value for money, or have waited for panel manufacturers to fix some of the technology’s main issues, 2024 seems a good year to finally purchase a high-end OLED TV for your home theatre setup.

Here, we’ll list the top 5 reasons why now is the perfect time to buy an OLED TV, so let’s waste no further time and dive straight into it.

5 reasons why you should be an OLED TV now: Quick rundown

  • LG launch new OLED TVs that could solve historic issues
  • LG’s new OLED TV launch sparks huge discounts on aging models
  • OLED TVs offer near instantaneous response time – great for gaming
  • OLED TVs are much cheaper than Mini-LED alternatives
  • QD-OLED offers the best of both worlds

LG’s new OLED technology set to solve brightness issues in OLED TVs

One of the newest and most exciting updates to LG’s panel technology falls within the brightness realm. Historically, OLED TVs have been slated for their poor ability to reach high peak brightness – but that seems to have changed with the arrival of LG’s G4 OLED TV.

A person relaxing on a couch while watching a science fiction show on an OLED TV in a modern living room at night.
A person relaxing on a couch while watching a science fiction show on an OLED TV in a modern living room at night.

The brand’s latest flagship OLED TV will come equipped with MLA technology, a pattern inspired by the eye of a dragonfly with the sole purpose of increasing brightness levels to new highs (for OLED). While it won’t be available in cheaper options, the new tech will solve one of the main issues older OLED TVs experienced.

New OLED TV launches make last-gen displays hugely discounted

One of the big issues around buying an OLED TV is the pricing. For a lot of people on a tight budget, shiny OLED TVs are just too expensive. They normally start around the $1,000 mark and run up to well over $20,000.

Fortunately, when a new lineup of OLED TVs prepares to launch – like LG’s newest range of TVs – we often see retailers slash pricing on some of the market’s previous best-sellers.

That’s exactly what we’re seeing right now, with some LG C3 TVs cheaper than the C2 alternative. Ultimately, it’s a great time to buy an OLED TV Because pricing, for some, is at an all-time low.

Two people playing a racing video game on an OLED TV in a cozy living room at night.
(Image Source: LG)

OLEDs offer gamers incredible motion-tracking

One of the biggest draws, from a gaming perspective, outside of the stunning colors and contrast, is the near-instantaneous response time these TVs bring to the table. Response time measures how quickly the pixels can change from one color to another – using the GTG scale.

In a perfect world, you want your TV’s pixel response time to keep up with its refresh rate, leading to a smooth, artifact-free experience. Unfortunately, that isn’t always the case. When TVs can’t keep up with the refresh rate, you’ll experience annoying ghosting when viewing fast-moving images – a ghostly trail behind the main image. You’ll often see this when watching sporting events or playing games.

While some people don’t consider it a huge problem, it can diminish the overall experience of the TV. Fortunately, that isn’t a problem for OLEDs – and one of the main reasons why next-gen console players opt for them.

OLEDs are increasingly cheaper than Mini-LED TVs

When it comes to leading TV tech, Mini-LED And OLEDs sit at the top of the tree. Both offer a unique set of pros and cons, however, the biggest pro OLEDs offer over Mini-LED is their affordability. When comparing pricing side by side, OLED’s are generally far cheaper.

With the popularity of OLEDs increasing. we’re also seeing pricing start to fall as time goes by – especially on older variants of OLED TVs. So, if you aren’t sure which TV tech to buy, then maybe this small difference will help you decide.

Three friends enjoying a concert on a large OLED TV screen in a cozy living room.
(Image source: LG)

QD-OLED tech offers best of both worlds

While not strictly OLED, QD-OLED still uses pixel-level lighting through organic LEDs. Regardless, the new OLED technology utilizes a layer of Quantum Dots to increase color accuracy and picture quality – two areas that were seemingly lacking in recent years.

The new technology offers up a better visual experience and brings the color accuracy of OLED technology closer to rivaling options, including QLED and Mini-LED.


Historically, OLEDs have been a bit of a pipe dream – not only sitting within the higher end of the price spectrum, but also featuring a couple of flaws. However, as LG prepare to launch new range of OLEDs, now could be the perfect time to finally get yourself an OLED. Not only are they some of the nicest looking TVs on the market, but they’re now more affordable than ever – and don’t have nearly as many flaws.

Charlie is the Affiliate manager for PC Guide. He has a vast understanding of most PC hardware and consumer essentials, using his knowledge to provide the best products and the biggest deals.