Apple Welcome Home event start time, countdown clock, and what to expect
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Apple is already hosting another major event, but this time around, the focus won’t be on the iPhone, Mac, or iPad. Instead, the company’s upcoming “Welcome Home” event is expected to focus heavily on its smart home ecosystem, with several new and updated products reportedly planned. We’ve put together what we know so far, including when it starts in your region.
When does Apple’s Welcome Home event start today?
The latest Apple event will take place today, on October 13, in New York City at 9 AM Eastern Time. We’ve converted the start time for a wide range of regions below. Our countdown clock below will also be ticking down until the event starts – keep in mind it will disappear once time is up.
- Los Angeles: 6 AM PDT
- Mexico City: 7 AM CST
- New York: 9 AM EDT
- São Paulo: 10 AM BRT
- London: 2 PM BST
- Berlin: 3 PM CEST
- Dubai: 5 PM GST
- Beijing: 9 PM CST
- Tokyo: 10 PM JST
- Sydney: 11 PM AEST
What to expect from Apple’s Welcome Home event
Welcome Home is being held as a media experience in New York rather than a traditional event at Apple Park. Apple hasn’t confirmed whether there will be a public livestream, although reports suggest an online video presentation is planned. If a livestream isn’t available, announcements should still appear through Apple’s official channels as the event takes place.
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The biggest announcement is expected to be Apple’s long-rumored smart home hub, which is reportedly called the HomeView. The device is expected to feature a roughly 6-inch touchscreen and could be available in versions designed to sit on a table or mount to a wall. It would act as a central place for controlling smart home devices while also providing access to features such as FaceTime, Siri, calendars, music, reminders, and other Apple services.
Apple could also introduce homeOS, a new platform built specifically around its smart home products. Reports suggest the interface will borrow ideas from iOS, tvOS, and watchOS while keeping smart home controls at the center of the experience. The hub could also recognize different users through voice or facial recognition and show personalized information depending on who is using it.
The HomePod mini is expected to receive its first hardware refresh since 2020. Apple reportedly plans to keep the overall design familiar while adding a newer processor capable of handling its latest Siri AI features. On top of that, a refreshed Apple TV 4K could also appear during the event, and the new model is expected to feature a faster processor, which should help improve performance.
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