We might soon start seeing GTA 6 billboards and other forms of marketing ahead of the game’s release later this year. CEO of Take-Two Interactive, Strauss Zelnick, has become a go-to source for GTA 6 news – like when he confirmed that generative AI has “zero part” in what Rockstar is building, to much praise from fans. Zelnick says marketing will start “soon”.

After multiple delays, the GTA 6 release date finally seems pretty set in stone – November 19, 2026. It will be immediately available on the PlayStation 5 and Xbox Series X/S. There has been a rumor that suggests the PC launch could happen way sooner than expected, in early 2027, though nothing has been confirmed.

It looks like there will be an extensive GTA 6 marketing campaign

According to Game File, attending a new game industry conference from the organizers of E3, iicon, Strauss Zelnick “would not give” interviewer Jenny Maas of Variety a specific date as to when marketing will begin. Instead, Zelnick only offered a much more vague answer, “soon”. That obviously doesn’t narrow it down, but if we’re remaining positive, it could suggest that the release date will not face any further delays. It would be surprising to see marketing kick off if it wasn’t set in stone.

Games don’t usually get this kind of fanfare and marketing months in advance of launch, but we’re talking about GTA 6 here, perhaps the biggest game releases ever. Marketing for GTA 5 also started popping up months in advance of launch day. We may also get to see a third trailer released by Rockstar, especially since the previous one still advertises the wrong date.

About the Author

Jack Goodall

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.