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The number of games being created and published online has increased significantly in recent years, especially with AI tools making game development easier than ever. However, while more games are appearing on digital storefronts, that doesn’t necessarily mean more people are playing them. Indie gaming platform itch.io has now shared some interesting figures showing just how quickly things are changing.
In a recent post on X, itch.io revealed that the number of new game pages being created on its platform every day has roughly doubled in just two months. Back in early August, the platform was seeing around 3,000 new game pages daily. By the end of October, that number had climbed to around 6,000, showing a massive increase in activity over a relatively short period.
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However, the platform also pointed out something important: downloads and purchases have not doubled during the same period. In other words, while developers are creating significantly more game pages, players aren’t downloading or buying games at the same rate. The growing number of projects isn’t necessarily translating into more people actually playing them.
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It’s worth mentioning that creating a game page on itch.io doesn’t automatically mean a finished game has been released. Developers can create pages for their projects and keep them private until they’re ready to make them available to the public. Still, the sharp increase suggests that many more projects are being started or prepared for release.
Although itch.io hasn’t officially confirmed what’s causing the sudden increase, its responses on social media suggest that generative AI could be playing a major role. When someone asked why the numbers were rising so quickly, the platform replied with “Take a guess,” alongside crying and robot emojis. Another user directly asked whether AI-generated games were responsible, to which itch.io responded with an exhausted-looking emoji.
It’s no secret that there’s a growing mountain of indie games helped by generative AI. Steam’s most recent Next Fest was filled with AI disclaimers, with around 36% of the 7,145 titles featured during the event utilizing AI in some way or another.
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