PC gaming enthusiasts likely won’t be surprised to hear that GPU prices have (for the most part) only been getting worse in 2026, and more rises are expected soon. A leak earlier this month revealed an incoming price hike for AMD graphics cards in Q4, based on rising costs at chip manufacturer TSMC. A price comparison site now reveals just how much prices have changed since June.

According to PriceSquirrel, while AMD GPUs have seen a steady increase over the past few months, based on European markets, Nvidia had a much larger spike in July and August. We noticed earlier this month that the flagship RTX 5090 now costs more than $6,500 on Amazon in the United States, and the price tag has only risen, with minimal stock available, as seen from the table below.

Price comparison site reveals rising GPU prices

Based on metrics shared by PriceSquirrel, across 179 tracked models, the average price of an Nvidia graphics card was €783 in June, while the average price of an AMD Radeon GPU across 71 models was €644 within the same timeframe. Fast forward three months to September, the average prices have risen by 41.3% and 28.3%, respectively, bringing the Nvidia average to four figures. While there has been no sudden spike for AMD in the past few months, the supposed Q4 price hike is still pending.

Nvidia RTX cards are already expensive, and AMD will soon lose its edge in pricing – if the leak is to be trusted. With memory shortages being the main catalyst for rising GPU costs, such a spike for Nvidia GPUs seemed inevitable given that the RTX 5090 is packed with 32GB of GDDR7 VRAM, while AMD’s flagship RX 9070 XT settles for 16GB of GDDR6 and only aims to trade blows with the RTX 5070 Ti.

On top of memory shortages, AI firms are reportedly buying the RTX 5090 in bulk for data center purposes, despite the GeForce card being gaming-focused. For reference, Nvidia’s server-focused 96GB RTX Pro 6000 jumped to $16,000 last month. Needless to say, if you’re in the market for a new GPU and are interested in a Radeon model, you should probably act fast. We should also point out that Amazon’s next Prime Day is on October 6 and October 7, so be sure not to give that a miss.

About the Author

Jack Goodall

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.