Trade tariffs have been big news as of late, especially in the tech industry. On the manufacturer side, large companies like Nvidia and AMD have been showing more commitment to US-based production to help dodge the price rises. On the consumer side, GPU price hikes and a price increase for the PS5 have represented a change in the market, but at least the Switch 2 was spared.

Regardless, even though Nvidia CEO Jensen Huang previously downplayed tariffs, he has now expressed concern regarding some of the US export sanctions, aside from the ongoing tariff war. In a new report from Bloomberg, the Nvidia boss has urged President Trump to make a few rule changes.

Jensen Huang wants to focus on accelerating AI diffusion

The report from Bloomberg details what Huang would like to see changed with the current policies. The current administration is considering changing Biden-era regulations that restrict access to US AI chips in China. However, while this has been in place, China has been catching up. Huang even claims that “China’s not behind” in the Bloomberg interview, before later saying that it is “right behind us,” adding “we’re very, very close”.

Huang says that changes to the export rules should be focused on allowing American AI technology to be accelerated and brought “around the world”. This comes after committing to US-based production with a $500B AI investment.

“I’m not sure what the new diffusion rule is going to be, but whatever it becomes, it really has to recognize that the world has changed fundamentally since the previous diffusion rule was released. We need to accelerate the diffusion of American AI technology around the world, and so the policies and the encouragement from the administration really needs to be behind that”

Jensen Huang, Nvidia CEO

The Framework for Artificial Intelligence Diffusion is set to take effect on May 15th and is expected to limit powerful AI chips (sourced from Nvidia) to within the US and its close allies. The new regulations may eliminate a tiered system currently in place that determines how many chips different countries may obtain.

About the Author

Jack Goodall

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.