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Being one of YouTube’s most successful creators, Felix Kjellberg, also known as PewDiePie, is a worldwide phenomenon, building up an audience of over 100 million. He has also not been short of controversy, with anti-Semitic stunts finding his reality show being canceled and YouTube removing his appearance on many of its ads, cementing his place in their bad books. However, it seems now that there’s a redemption story, with Kjellberg putting pen to paper on a live streaming exclusivity deal.
YouTube has brought over a number of high profile content creators in recent times to stream exclusively including Jack ‘Courage’ Dunlop and Rachell “Valkyrae” Hofstetter in an effort to bolster viewing number and user sign-ups. PewDiePie, who previously signed an exclusivity deal with breakout streaming platform DLive, is the latest in this string of content creators and may see him try and reclaim his place as the most subscribed channel on YouTube.
While Felix is primarily known for his funnily edited videos, it seems he is looking to embrace streaming as a key aspect in his future plans:
“YouTube has been my home for over a decade now and live streaming on the platform feels like a natural fit as I continue to look for new ways to create content and interact with fans worldwide,”
“Live streaming is something I’m focusing a lot in 2020 and beyond, so to be able to partner with YouTube and be at the forefront of new product features is special and exciting for the future,”
It seems YouTube has ramped up its spending for securing popular internet personalities on their site, probably in response to both Mixer and Twitch doing the same, and if YouTube improves in some key streaming features, it could see vast growth in both streamers and viewers.
What do you think of YouTube securing the signature of PewDiePie? Money well spent? Or should they have stolen a group of smaller creators from competitor sites for more long term growth?