Home > News

Where to watch the ROG Xbox Ally & Ally X announcement at Gamescom this week

ASUS ROG teams up with Xbox for two new handhelds
Jack GoodallStaff Writer
Last Updated on
Where to watch the ROG Xbox Ally & Ally X announcement at Gamescom this week
PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More

Gamescom 2025 is just around the corner, taking place this week between August 20 and August 24. If you’re interested in gaming handhelds, then the biggest showcase (that we know about so far) will be the new ROG Xbox Ally handhelds. Xbox has announced when and where it will demo these Windows handhelds.

With plenty happening during the event, if you want to take everything in, some planning is required. It has already been confirmed that the new handhelds will be playable at Gamescom, including a demo of unreleased Hollow Knight: Silksong. On top of that, rumor has it that pre-orders will kick off at the event.

ROG Xbox Ally announcement at Gamescom 2025

Xbox will be running two broadcasts during the event for those of you watching from home. The ROG Xbox Ally handhelds will be showcased during the first broadcast this Wednesday. See below for all the details.

Wednesday, August 20

  • Xbox @ gamescom 2025 Broadcast
    • Start: 6am PT / 9am EDT / 2pm BST / 3pm CEST 
    • Featuring the ROG Xbox Ally handhelds,ย Grounded 2,ย Keeper,ย Call of Duty: Black Ops 7, and more.

Thursday, August 21  

  • Xbox @ gamescom 2025 Broadcast
    • Start:  6am PT / 9am EDT / 2pm BST / 3pm CEST 
    • Featuringย Ninja Gaiden 4,ย Overwatch 2,ย The Outer Worlds 2, and more.
Source:ย 
Xbox

We already know the specs for the new ROG Xbox Ally handhelds. Two models will be released this holiday season: the ROG Xbox Ally and ROG Xbox Ally X, with the latter being the flagship model fitted with a Ryzen Z2 Extreme processor.

There’s no official price or exact release date yet, though early rumors point towards a release as soon as October 16, a month earlier than we expected. Price leaks from an official partner in Europe suggest the upcoming Ally and Ally X models will cost around $699 and $1,050, respectively. In any case, all should be revealed at Gamescom this week, so we will soon be able to confirm or debunk any previous rumors and leaks.


1424
Windows vs Linux for gaming

What is the main reason you prefer Windows over Linux for gaming?

Written by

At PC Guide, Jack is most responsible for reporting on and editing news. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.

More from Jack →