Home > AI

Apple developing a new Siri with generative AI

Breaking: Apple to integrate generative AI into all software products.

Reviewed By: Kevin Pocock

Last Updated on October 24, 2023
Introducing the new Apple Siri with generative AI — Artificial intelligence update for Apple Music, Xcode, iOS and Keynote.
You can trust PC Guide: Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

Inside sources report that Apple is working on a flight of new generative AI experiences within their range of software products. Coming next year, the software engineering group are set to release significant updates to a new Siri, Apple Music, Keynote, Xcode, and in-house LLM Ajax, dubbed “Apple GPT”. Apple’s senior vice presidents in charge of AI are considering a hybrid deployment approach, with on-device hardware acceleration paired with a cloud-based setup for AI processing in the next version of iOS.

Apple’s generative AI — The new Siri, Xcode, Apple Music and more

First and foremost, the confirmation of an AI-powered Siri is the one most fans are excited about, understandably. Siri already includes a form of AI as it stands today, but with a great deal of confusion surrounding it. Apple’s mobile assistant is, at it’s heart, an information recall (IR) system, not an AI chatbot like ChatGPT; The former collects the most relevant pre-existing information by crawling the internet, while the latter generates unique text that did not necessarily exist prior. Artificial intelligence can be used to speed up the crawling process, or increase the relevancy of recalled information — but this form of AI is not generative. This deals with the problem of data processing, whereas generative AI, by definition, generates an output (generate and recall are not synonyms).

Apple AI updates coming to iOS, Apple Music, Siri, and Xcode.
Apple AI updates coming to iOS, Apple Music, Siri, and Xcode.

So then, what can we look forward to in a truly generative AI Siri? The voice assistant will at last be able to generate real-time responses in the same way as everyone’s favorite AI chatbot, OpenAI’s ChatGPT. In fact, the LLM (large language model) being developed for this purpose is reportedly being referred to internally as Apple GPT!

Apple executives John Giannandrea, SVP of Machine Learning and AI Strategy, along with Craig Federighi, SVP of Software Engineering lead the generative AI push. The senior vice presidents, direct reports to Apple CEO Tim Cook, are joined by Eddy Cue, SVP of Services, according to Bloomberg’s Mark Gurman. The tech giant reportedly considers the industry’s sudden AI fever an “pretty big miss”, leading to a “lot of anxiety” within Federighi’s team.

Essential AI Tools

Editor’s pick
Only $0.00019 per word!

Content Guardian – AI Content Checker – One-click, Eight Checks

8 Market leading AI Content Checkers in ONE click. The only 8-in-1 AI content detector platform in the world. We integrate with leading AI content detectors to give unparalleled confidence that your content appear to be written by a human.
EXCLUSIVE DEAL 10,000 free bonus credits

Jasper AI

On-brand AI content wherever you create. 100,000+ customers creating real content with Jasper. One AI tool, all the best models.


10x Your Content Output With AI. Key features – No duplicate content, full control, in built AI content checker. Free trial available.


Experience the full power of an AI content generator that delivers premium results in seconds. 8 million users enjoy writing blogs 10x faster, effortlessly creating higher converting social media posts or writing more engaging emails. Sign up for a free trial.


Create SEO-optimized and plagiarism-free content for your blogs, ads, emails, and website 10X faster. Start for free. No credit card required.

Apple Xcode and Ajax

In addition to a smarter version of Siri digital assistant, apple are deep into development of their own LLM (large language model) called Ajax. The AI model will be capable of all the natural language processing (NLP) tasks we’ve quickly come to expect from competitors ChatGPT, Bing Chat, and Google Bard. In addition, Ajax will be able to write and interpret code. This comes in conjunction with an update to the firms propriety software engineering platform, Xcode. Since 2003, this has been Apple’s “integrated development environment for macOS, used to develop software for macOS, iOS, iPadOS, watchOS, tvOS, and visionOS”.

Generative text autocomplete

Autocomplete has been a standard feature of modern messaging apps for years. However, starting in 2024, the new AI enhancements will improve how Siri and Apple’s own Messages app auto-complete sentences.

Apple Music generative AI playlists

Apple’s music streaming service will get the AI treatment in 2024, enabling it to create playlists in the same way as Spotify. Auto-generated playlists will curate music along side your own manually compiled playlists.

Apple joins the AI race — Too little too late?

It was only recently that Meta caught up in the AI race with a similarly broad swathe of generative AI products. These products and features include AI-generated ads and AI chatbots coming to Meta platforms Facebook, Instagram, and WhatsApp, as well as generative AI stickers. Meta AI Studio, an LLM creation platform which allows other businesses to build their own custom AI models could be used employed to do everything Apple has in the works.

Of course, Apple will instead be doing everything from scratch in-house to retain maximum control and legal ownership, as every other tech giant has done before them. It would be naïve to think that any of the world’s tech giants only heard of machine learning technology after OpenAI’s November 2022 release, but even so, the Mac manufacturer has already given every single competitor a several-month lead in the consumer market. With Tim Cooks firm yet to release an AI chatbot, it will be increasingly difficult to catch up with every passing week.

Apple joins a pretty comprehensive list of tech giants involved in the AI race, including Microsoft (in association with OpenAI), Google (and parent company Alphabet), Amazon, Baidu, Adobe, IBM, NVIDIA, and AMD.

Steve is an AI Content Writer for PC Guide, writing about all things artificial intelligence. He currently leads the AI reviews on the website.