Exclusive Interview: Writesonic CEO Samanyou Garg Shares the Vision

Maria Redillas asks Samanyou Garg about the story and vision of this leading AI company

Samanyou Garg - profile shot featured image

PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Read More

Last Updated on

In this exclusive interview, we dive into the world of AI-powered writing tools with Samanyou Garg, the CEO of Writesonic. As the driving force behind this innovative platform, Samanyou shares his insights into the inspiration behind founding Writesonic and the journey that led to its remarkable success. 

We explore the unique features and capabilities that set Writesonic apart from other AI-powered writing tools and delve into the commitment of the team to deliver high-quality, accurate, and engaging content. Join us as we uncover the prospects and upcoming features that users can look forward to in this rapidly evolving field.

Who is Samanyou Garg?

Samanyou Garg, the CEO of Writesonic, is a tech enthusiast who turned a personal challenge into a groundbreaking solution. Back in October 2020, while working on various digital side projects, Samanyou found himself consistently stumbling over the creation of compelling content for his products’ landing pages. Despite having no background in marketing or copywriting, he saw an opportunity in this challenge.

Q: Can you share the inspiration behind founding Writesonic and how the idea for the platform originated?

About three years ago, in October 2020, I was deeply immersed in building various digital products as side projects. As a tech enthusiast, I was always excited about exploring new ideas and bringing them to life. However, time and again, I found myself getting stuck when it came to writing content for my products’ landing pages.

With no marketing or copywriting experience, I decided to experiment with AI to invent a tool that could generate attractive landing page copy and other types of content. As fate would have it, OpenAI had just launched GPT-3 around that time. Seizing the opportunity, I built an AI-powered landing page generator using GPT-3 within just a few days. The product quickly gained traction and became one of the top AI writers on the market.

But I didn’t stop there. Fast-forward to January 2021, Writesonic launched its AI Article/Blog Writer (now at its 5th version upgrade), which soon turned into our most popular feature.

The inspiration behind founding Writesonic stemmed from my own struggle to create effective and engaging content for my digital products. I realized that many others must be facing similar challenges in their businesses or personal projects. With a vision to make writing more accessible and enjoyable for everyone, I embarked on this journey to create a comprehensive platform powered by the latest advancements in AI.

A Deep-Dive on Writesonic’s Unique Features

In the ever-evolving landscape of AI-powered writing tools, Writesonic stands out with its unique set of features designed to revolutionize content creation. Below we explore the functionality that sets Writesonic apart.

From its AI Article/Blog Writer to the AI-powered landing page generator, we delve into the specifics of each feature, highlighting how they can contribute to making writing easier, more effective, and more engaging. 

Q: What makes Writesonic stand out among other AI-powered writing tools in the market? 

Writesonic stands out among other AI-powered writing tools in the market due to its comprehensive approach to content creation and customer engagement. Rather than being just an AI-powered writing tool, Writesonic has evolved into a full-fledged AI content creation and engagement platform that offers an extensive range of AI-powered tools to its users.

Some key features that make Writesonic stand out include:

1. A Suite of AI-Powered Tools: Writesonic provides users with an array of AI-powered tools, including Chatsonic (ChatGPT with superpowers), Botsonic (No-code custom AI chatbot builder), Photosonic (AI image generator), and over 100 AI writing features. This diverse collection of tools enables users to create comprehensive and engaging content solutions for various purposes.

2. AI Article Writer Workflow: Writesonic’s flagship feature, Article Writer 5.0, is a unique AI Article writing workflow that sets it apart from other AI writing tools. This latest version generates factually accurate, personalized, SEO-optimized blog posts and articles based on the user’s data and brand voice. It ensures that the generated content is not only high-quality but also tailored to the specific needs and preferences of the target audience.

3. Personalization and Customization: Writesonic’s platform allows for high levels of personalization and customization, enabling users to create content that reflects their unique brand identity and values. The new Brand Voice feature ensures that the content generated by Writesonic’s AI tools aligns seamlessly with the user’s existing content strategy and brand style.

4. Integrated AI Engagement Solutions: With the inclusion of a custom AI chatbot builder, Writesonic goes beyond content creation to provide businesses with powerful and intelligent AI-driven engagement solutions. Botsonic is much like training ChatGPT on your data to interact with your customers; this helps businesses enhance their communication and engagement strategies, resulting in improved customer satisfaction and loyalty.

With its unique suite of AI-powered tools and its innovative Article Writer 5.0, Writesonic enables users to create powerful, personalized, and accurate content that drives engagement and growth in today’s increasingly competitive digital landscape.

Q: How does Writesonic ensure the quality and accuracy of the generated content?

Writesonic is committed to delivering high-quality and accurate content to its users. To achieve this, the platform employs a combination of innovative technologies, robust AI models, and human expertise.

Here’s how Writesonic ensures the quality and accuracy of the generated content:

1. Integration with Google Search: Writesonic distinguishes itself from other AI tools by integrating with Google Search, allowing the AI to access the vast database of information available through Google’s search engine. This real-time search capability ensures that the generated content is both current and factually accurate, enhancing the relevancy and credibility of the output.

2. Multiple AI Models: Writesonic employs a variety of AI models and algorithms, which allow it to draw on the strengths of multiple models, resulting in richer and more nuanced content. Each model comes with its unique features, and by combining them, Writesonic can produce diverse, adaptable, and robust content that meets the highest quality standards.

3. Preprocessing and Post-processing Steps: Writesonic goes beyond just generating raw content by incorporating multiple preprocessing and post-processing steps.

Some key steps involved are:

  • Intent Classification: This step helps the AI understand the user’s goal, ensuring that the generated content aligns with the user’s intentions.
  • Data Cleaning: Preprocessing models help prepare the input data for processing by the main AI, ensuring proper data formatting, handling missing values, and converting data into an AI-compatible format.
  • Post-processing Refinement: After the main AI generates the content, post-processing models help refine the output, correcting errors and ensuring compliance with specified guidelines or standards.

4. Quality assessment – Our AI features are continuously tested for content quality by the quality assurance team. We make sure that every feature creates top-quality content each time the user hits generate. We keep upgrading our features as per technological advancements.  

By employing a combination of advanced AI models, real-time search integration, and rigorous preprocessing and post-processing steps, Writesonic ensures that the content generated by its AI tools is of the highest quality and accuracy possible. This commitment to quality positions Writesonic as a leader in the AI-driven writing industry, empowering businesses and individuals to create compelling and accurate content with ease.

Q: Can you elaborate on the range of writing tasks that Writesonic can assist with, from marketing copy to blog articles?

Writesonic is a versatile AI-powered writing platform that can assist with a wide range of writing tasks by offering 100+ distinct features designed to cater to various content needs. From marketing copy to blog articles, Writesonic can effectively create high-quality, engaging content tailored to the specific requirements of each task.

Our artificial intelligence writing tools can help you write blog posts, articles, social media posts, TikTok scripts, YouTube videos, Facebook ads, Google Ads, product descriptions, and social media content plans. You can learn more about all our features, by visiting this list.

Apart from these specific features, Writesonic offers Chatsonic for writing tasks that may not have a dedicated feature. Chatsonic acts as a versatile AI writer that can handle a multitude of writing tasks based on the user’s prompts, ensuring you have the right tool for any content requirement.

Q: How does Writesonic adapt to different industries and writing styles to provide customized and relevant content?

Our AI models are trained on a diverse corpus of text, encompassing various industries and writing styles. This broad training allows the AI to understand the nuances and specific requirements of each industry, enabling it to generate content that aligns with the target audience’s expectations and preferences.

Moreover, we have recently launched a new feature called Brand Voice, which takes content personalization to a whole new level. By using this feature, you can ensure that the content generated by Writesonic is not only relevant to your industry but also consistent with your unique writing style and tone of voice. To use Brand Voice, all you must do is upload your documents, such as PDFs and DOCX files, to the platform. Our AI will then analyze and learn from your writing style guide and previous content pieces, which allows it to create unique content in your brand voice.

Currently, the Brand Voice functionality is available only on AI Article Writer 5.0 (we are planning to make it available across Writesonic in the future), our latest offering that generates personalized, factual, and SEO-optimized blog posts and articles that are on-brand. By leveraging the power of our AI algorithms and the Brand Voice feature, Writesonic ensures the delivery of high-quality, industry-specific, and tailor-made content that resonates with your audience while maintaining your brand’s unique identity.

Q: What advice do you have for individuals or businesses looking to leverage AI-powered writing tools like Writesonic to enhance their productivity and creativity?

As advances in AI-powered writing tools like Writesonic continue to transform the way we create and communicate, it’s essential for individuals and businesses to leverage these technologies effectively. Here’s my advice for those looking to harness the full potential of AI writing tools to enhance their productivity and creativity:

1. Embrace AI as an augmentation tool: AI writing tools are designed to augment human creativity, not replace it. Use Writesonic to streamline your workflow but remember that your unique perspective and expertise are invaluable. AI-generated content can be an excellent starting point or a source of inspiration, but it’s important to review and refine the output to ensure it aligns with your objectives and resonates with your audience.

2. Start with clear goals and objectives: When using AI writing tools, it’s crucial to clearly understand your goals and objectives. Be specific about the type of content you want to generate, the target audience, and the desired outcome. Providing well-defined input prompts will help the AI generate content that aligns with your objectives and meets your expectations.

3. Experiment and iterate: AI tools are constantly evolving, offering a wide range of features and capabilities. Experiment with Writesonic with different types of content, styles, and formats. Test the AI-generated content with your audience and gather feedback to understand what works best for your specific needs. This iterative approach will help you refine your content strategy and maximize the value of AI-generated content.

4. Invest in continuous learning: Stay up to date with the latest advancements in AI writing technology and industry trends. Participate in webinars (we host live demo sessions), read our blog posts (they have perfect information), and network with peers to gain insights into new features, best practices, and innovative applications of AI writing tools. Regularly updating your knowledge will help you make the most of AI-powered writing tools and stay ahead of the competition.

Writesonic and its Ethical Practices

In this section, we delve into an aspect of Writesonic that is as crucial as its innovative features – a commitment to ethical practices. As we take an inside look at Writesonic, CEO Samanyou Garg shares the company’s vision and the guiding principles that shape its operations.

From data privacy to fair usage, we explore how Writesonic seeks to pioneer in AI-powered writing and sets a high standard in maintaining ethical practices in the AI industry.

Q: What steps does Writesonic take to address concerns about AI-generated content and maintain ethical standards?

At Writesonic, we recognize that the rise of AI-generated content comes with its share of concerns and ethical considerations. To address these concerns and maintain the highest ethical standards, we implement several initiatives and strategies:

1. Robust Guidelines and Safeguards – Writesonic is committed to integrating strong guidelines and safeguards into our AI systems. These guidelines ensure that our AI-generated content adheres to the highest quality standards and aligns with ethical norms. By incorporating these measures, we proactively mitigate potential risks and misuse of AI-generated content.

2. Transparency and Accountability – We strive for transparency in our AI development process. By being open and honest about our AI models’ capabilities and limitations, we cultivate trust and confidence in our technology among users.

3. Ongoing Dialogue with Stakeholders – Writesonic values the opinions and insights of various stakeholders, including users, policymakers, and the wider public. By maintaining an ongoing dialogue with these groups, we ensure that the development and use of AI-generated content are guided by shared values and principles, addressing concerns as they arise.

4. AI as an Augmentation Tool – We view AI as a tool to enhance human potential, not as a replacement for human creativity. This approach emphasizes the collaborative nature of AI-human interactions in content creation, ensuring that the unique perspective and profound understanding of context provided by humans remain at the forefront.

5. Continuous Improvement and Learning – Writesonic’s AI models are designed to learn from their mistakes and improve over time. By incorporating user feedback and refining our algorithms, we continually enhance the performance, accuracy, and ethical standards of our AI-generated content.

Our commitment to ethical practices in AI content generation ensures that our platform remains a trusted and responsible solution for businesses and individuals seeking to harness the power of AI in their content creation and engagement strategies.

Q: What are some notable success stories or customer feedback that demonstrate the effectiveness of Writesonic?

In the realm of real-world applications of Writesonic’s AI capabilities, Biosynth stands as a shining example. This company, operating in the complex field of chemical product descriptions, found itself at a crossroads. Their content creation process required a significant overhaul, and they chanced upon Writesonic’s AI writer during a routine Google search.

Admittedly, the idea of entrusting an AI with such a critical task was met with a degree of skepticism. After all, these were not just any product descriptions; they were technical, intricate, and required a high level of accuracy. However, the marketing team at Biosynth decided to take a leap of faith and experiment with Writesonic’s AI writer.

The team dedicated time to training the AI models, tailoring them to meet Biosynth’s specific content needs. The goal was to ensure that the generated descriptions were not only technically accurate but also engaging and effective. The result? A significant improvement in their content creation process, thanks to Writesonic’s AI writer.

This journey of Biosynth, from skepticism to success, is a testament to the transformative power of Writesonic’s AI technology. It demonstrates how, with the right training and application, AI can be a game-changer in content creation, even in highly technical fields.

Positive Reviews and Writesonic’s Wall of Love

Further evidence of Writesonic’s effectiveness comes from numerous reviews on platforms like G2 and Capterra. Although the specific reviews are not directly accessible, these platforms host a wealth of user experiences that highlight the practical benefits of using Writesonic. From improved efficiency in content creation to the generation of high-quality copy, the reviews underscore Writesonic’s role in empowering businesses and individuals in their writing tasks.

Moreover, Writesonic’s “Wall of Love” showcases the appreciation and positive feedback from a diverse range of users, including content and product marketers, agencies, eCommerce brands, and Fortune 500 enterprises. This wall of love is a testament to Writesonic’s commitment to user satisfaction and its effectiveness in meeting various content needs.

These success stories paint a vivid picture of Writesonic’s impact in the real world, demonstrating how its evolving AI technology and ethical practices contribute to user success.

Evolving AI Technology: Growth and Improvement 

As part of our inside look at Writesonic, CEO Samanyou Garg shares insights into how the company is constantly evolving to stay at the forefront of the AI writing industry. From regular feature upgrades to leveraging the latest advancements in AI.

Q: How does the AI technology behind Writesonic continue to evolve and improve over time?

The AI technology behind Writesonic evolves and improves over time through a combination of continuous learning, advanced model training, and incorporating user feedback.

Here’s a detailed explanation of each aspect:

1. Continuous Learning: The AI models used by Writesonic are designed to learn and adapt constantly. As the models process vast amounts of data from various sources, they identify patterns and trends, refining their understanding of language and content generation techniques. This continuous learning allows Writesonic to generate more accurate, contextually relevant, and engaging content over time.

2. Advanced Model Training: Writesonic leverages state-of-the-art AI models such as GPT-4, GPT 4 32K, and natural language processing (NLP) techniques to develop powerful content generation tools. The models are trained on a diverse corpus of text, giving them an unparalleled understanding of language intricacies and content styles. As newer models and techniques become available, Writesonic continually updates its technology stack to stay ahead of the curve and provide users with the best possible AI-powered content generation experience.

3. User Feedback Incorporation: One of the most critical aspects of improving the AI technology behind Writesonic is incorporating user feedback. Users play a significant role in identifying areas where the AI might need improvement or fine-tuning. By maintaining an open feedback loop with users, Writesonic can identify potential issues, learn from user experience, and make necessary adjustments to its AI models to address concerns and enhance overall content generation quality.

The above process ensures that Writesonic remains at the forefront of AI-driven content creation, providing users with an ever-improving and powerful platform to meet their diverse content needs.

Q: Can you share any future plans or upcoming features that users can look forward to in Writesonic?

Here are some of our future and upcoming features that our users can look forward to. Our team is constantly striving to innovate and expand the capabilities of Writesonic to ensure that it remains at the cutting edge of AI-driven content creation and customer engagement.

1. Plugins and Integrations – We understand that seamless integration with existing tools and platforms is crucial for businesses. Soon, Writesonic plans to introduce more plugins like Shopify, enabling users to manage their AI-generated content effortlessly within their preferred environments. We already have WordPress and Zapier integrations, 

2. Multimodality – As technology evolves, so do user preferences and expectations. We’re exploring the potential of multimodal AI experiences that blend text, voice, images, and interactive elements. This allows users to create immersive, engaging content that caters to a diverse range of preferences and needs.

3. Brand Personalization – Maintaining a consistent brand identity across all touchpoints is key for businesses. To facilitate this, we plan to expand our customization options, enabling users to build AI-generated content that reflects their brand’s voice, tone, style, and color schemes. A first step towards this is the Brand Voice feature, which we have launched recently.

These are just a few examples of the exciting features we have in store for our users at Writesonic. 

Our dedication to innovation and user satisfaction will continue as we strive to offer the most comprehensive AI engagement platform on the market while helping our users achieve success in an increasingly competitive digital landscape.

Samanyou Garg interview – The takeaway

In this fascinating exploration of Writesonic, we’ve had the privilege of delving into the mind of its CEO, Samanyou Garg. We’ve journeyed through the inception of Writesonic, inspired by Samanyou’s own struggles with content creation, and witnessed its evolution into a comprehensive platform powered by cutting-edge AI technology.

We’ve explored the unique features that set Writesonic apart, and the ethical practices that underpin its operations. Not only that, but we’ve also seen how Writesonic is committed to continuous growth and improvement, continually striving to stay at the forefront of AI technology.

Through real-life success stories, we’ve seen the tangible impact Writesonic has had on businesses like Biosynth, transforming their content creation processes and driving their success. And no doubt, it has a similar impact on many, many, users too.

As we conclude this inside look, it’s clear that Writesonic is not just an AI-powered writing tool. It’s a vision brought to life and a testament to the power of AI in transforming the way we create and communicate. Under the leadership of Samanyou Garg, Writesonic looks set to continue its journey, empowering individuals and businesses with AI tools that make writing a breeze.

For Samanyou himself, this journey has only just begun. The future of Writesonic is focused on innovation, growth, and success. And we look forward to seeing where that journey takes the company next.