Twitter X logo – why is the platform rebranding?

Here's everything you need to know about Twitter's logo rebranding to 'X'

Twitter X logo - why is the platform rebranding? Image shows the text "Twitter X logo - why is the platform rebranding?" next to the Twitter bird logo and the Twitter X logo on a purple gradient background.

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Twitter’s blue bird logo has been synonymous with the platform since it came to Twitter in 2012, and is recognized worldwide as a symbol of the text-based social media app. However, it seems that Twitter Executive Elon Musk is set to “bid adieu” to the app’s most recognizable asset in a move to transform the Twitter brand into ‘X’. This article will explore why the Twitter logo is rebranding, so keep reading to find out more if you’re interested.

Yes, it seems like Twitter will replace its iconic blue bird, Larry, with a new logo of a white ‘X’ on a black background. A tweet by Musk on Sunday 23rd July rumored his intentions to change the logo of Twitter, stating “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” An interim logo has now gone live across the site, and where there was previously a bluebird there is now an ‘X’.

Twitter CEO Linda Yaccarino supports the rebranding of the social media platform, saying it could introduce a vital pivot for the microblogging social media. Her support was shown in a Tweet saying “X is here! Let’s do this” prior to the change in logo. According to Yaccarino, X is Twitter’s second chance to make another massive impression and to go a step further in “transforming the global town square”.

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Why is Twitter rebranding to X?

The letter X has been a part of Musk’s personal branding for a few years now. It’s in his company SpaceX’s name, it’s the name for the Tesla SUV, and was the previous name for Paypal, which was co-founded by Elon Musk. Creating an X corp app from Twitter is the next step in Elon Musk’s trajectory, who previously quoted that buying Twitter was just an accelerant to creating X.

The rebranding of Twitter reflects the rumors of the billionaire’s vision to create a “super-app” comparable to China’s WeChat, which has over 1 billion users in China alone. Essentially, Twitter will become a self-contained communication and commerce ‘everything app’, with lots of individual elements from messaging to banking on one individual platform.

Excitement is building around the new re-branded social platform, especially with CEO Yaccarino revealing that will be “powered by AI”, and will help connect people in “ways that we’re just beginning to imagine”. Allegedly, X will operate across video and audio messaging, payments and banking, and even as a global marketplace for ideas and opportunities.

Final thoughts

It seems we’re rapidly getting closer to Twitter being completely transformed into Elon Musk’s vision of an X app. Since Musk’s takeover of Twitter in October of 2022, the platform has had various adjustments, with the latest big change being the new ‘X’ logo replacing the classic blue bird. The move towards creating a new ‘X’ app follows a steep rise in competition for Twitter, with the launch of Meta Threads, a text-based alternative to Instagram. Other Twitter alternatives that create public conversations have also been gaining popularity, including Bluesky Social and Mastodon. We hope to be getting more information concerning the rebranding and transformation of Twitter in the near future.