Best-selling OLED TV currently has hundreds slashed off its price in Amazon deal
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If you’re after a new TV, there are plenty of options out there, but some of the top models tend to be OLEDs. Bringing with them vibrant colors, pitch-dark shadows, and great contrast, but that comes at quite a steep price. Even so, there’s plenty of value to be found in there, and the LG C6 is this year’s model that tops Amazon’s OLED sales.
The model is getting a 7% discount on Amazon, giving you a saving of $200 on the TV. It drops from $2,799.99 to $2,599.99, which puts it at one of the lowest prices it has been at according to price tracking sites. Although it’s a greater price drop compared to the original release price back in April.
LG 77-Inch Class OLED Evo AI 4K C6 Series Smart TV
LG C6 features
Hyper Radiant OLED Picture Quality
Experience vivid OLED picture quality with Brightness Booster Pro, delivering up to 3.2x brighter pixels for more impactful highlights, even in well-lit rooms. More than 8.3 million self-lit pixels provide Perfect Black and Perfect Color with precise, pixel-level contrast control, while the A11 AI Processor uses advanced AI processing to optimize picture quality. Because each OLED pixel illuminates independently, the display can produce rich color, deep contrast, and detailed images without relying on a traditional backlight.
Prime Day may have ended, but that hasn't stopped major retailers slashing prices on popular tech hardware. Below, we've listed some of the best deals available today.
- AMD Ryzenâ„¢ 9 9900X 12-Core - was $499 now $328
- CORSAIR 4000D PC Case - was $124.99 now $75.99
- Hisense 65" Class E6SR - was $549 now $377.99
- Apple 2026 MacBook Air - was $1,999 now $1,799
- Skytech Gaming PC Desktop (9850X3d) - was $4,299 now $3,799
- Apple Magic Mouse - was $79 now $59
- MSI Prestige 16 Flip - was $2,149 now $1,899
- Kotin 9700X Gaming PC - was $2,399 now $2,199
Prices correct as of October 9th, 2026.
Next-Gen Gaming Ready
The C6 is designed for next-generation console and PC gaming, featuring a native 120Hz refresh rate, VRR for smoother visuals, and ALLM for responsive gameplay. Two HDMI 2.1 ports provide full-bandwidth connections for compatible gaming devices, while two additional HDMI 2.0 ports offer greater flexibility for other equipment. G-SYNC Compatible and FreeSync Premium support help keep fast-moving gameplay smooth and fluid.
A11 AI Processor and Smart Entertainment
The webOS smart platform puts popular streaming services and entertainment at your fingertips, with the A11 AI Processor helping provide responsive navigation and browsing. AI super upscaling intelligently enhances HD and Full HD content toward 4K clarity, helping older movies, shows, and Blu-ray discs appear sharper and more detailed. Alexa compatibility also provides convenient voice-control options through a compatible Alexa-enabled device.
Dolby Vision, Dolby Atmos, and Filmmaker Mode
Create a more cinematic home entertainment experience with Dolby Vision picture quality and Dolby Atmos immersive sound. The built-in 40W 2.2-channel speaker system can be paired with a compatible LG soundbar, while WOW Orchestra synchronizes the TV and soundbar speakers for a more unified audio experience. Filmmaker Mode with Ambient Light Technology adjusts the picture according to the lighting conditions in your room, while eARC makes it easy to connect compatible external audio systems.
77-Inch Design and Room Fit
The 77-inch C6 is designed for larger living rooms and home theater setups. With the stand attached, the TV measures 67.4 x 40.7 x 10.5 inches (W x H x D), while the dimensions without the stand are 67.4 x 38.7 x 1.9 inches. Before installation, check your available wall or console space as well as mounting compatibility. Wall-mount hardware is sold separately.
OLED Care
OLED Care provides features designed to help protect the display and maintain picture quality over time. It helps support the long-term performance of the OLED panel so you can continue enjoying its detailed images and vibrant picture quality.
Why we like this LG TV deal
The LG TV is a great option for the job. Bringing the effectiveness of LG technology, showcasing the OLED at its best. With this model, a great 77-inch size offers a lot of screen space for you to enjoy every detail on it. That has given it an average of 3.9 stars out of 5 on Amazon from over 80 ratings.
With those praising the quality, color, brightness, and picture quality, it is a strong contender for your consideration. Although the value for money hasn’t been great, this sale has definitely improved it. It is now one of the lower prices it’s been at, as shown in the graph below, although it’s now $100 higher than previously; it’s a great drop from its launch.
More OLED TV deals
Samsung 65-Inch Class S85H Series
LG 83-Inch OLED AI 4K B6 Series Smart TV, 2026 Model
Samsung 55-Inch Class OLED S90H
Sony 65 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini (K-65A60)
LG 77-Inch Class OLED evo AI 4K C6 Series Smart TV
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