Cost-cutting Roku 55-inch Select TV is back to its best price in this Amazon deal
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The Roku 55-inch Select Series TV isn’t expensive for its size. But that doesn’t mean discounts aren’t welcome. And that’s exactly what we’re addressing in this article, since Amazon has the 55-inch TV at its lowest price so far. The $20 reduction isn’t nothing either, as the $270 price falls to $250. And given the TV’s appeal, it’s worth picking it up at the best price if you are after a 4K, content-friendly upgrade on your current model.
Roku 55-Inch Select Series Smart TV 2026-4K QLED TV
Why we like the Roku 55-inch Select Series TV
Sharp 4K viewing
For $250, the 55-inch Select Series delivers a sharp, accurate 4K QLED-powered picture and is an HDR10 TV, ensuring bright and vivid colors. Plus, Roku’s Smart Picture feature aims to clean up TV signals, optimize them, and then select the right picture mode for the best possible viewing.
Simple content access
Roku gets a lot of praise for its simple user interface. And that’s true from its simplified setup through to its easily navigable home screen, populated with personal picks. Plus, the Select Series TV’s remote control is designed to minimize clutter, so you can watch more of what you want with less hassle.
Prime Day may have ended, but that hasn't stopped major retailers slashing prices on popular tech hardware. Below, we've listed some of the best deals available today.
- AMD Ryzenâ„¢ 9 9900X 12-Core - was $499 now $328
- CORSAIR 4000D PC Case - was $124.99 now $75.99
- Hisense 65" Class E6SR - was $549 now $377.99
- Apple 2026 MacBook Air - was $1,999 now $1,799
- Skytech Gaming PC Desktop (9850X3d) - was $4,299 now $3,799
- Apple Magic Mouse - was $79 now $59
- MSI Prestige 16 Flip - was $2,149 now $1,899
- Kotin 9700X Gaming PC - was $2,399 now $2,199
Prices correct as of October 9th, 2026.
Smart home compatible
The Roku 55-inch Select Series TV is compatible with Roku Voice, Siri, Alexa, or Google Assistant. So you can easily control your viewing with voice control. Plus, you can use Apple AirPlay to share media to the TV – like video, music, or photos.
What to consider before you buy
The Roku 55-inch Select Series fills a clear role in the TV market. It’s a simplicity- and value-focused 4K TV, which puts content and usability first. At its regular or deal price, there’s no reason to expect premium features. But the TV is massively popular for a reason. Users love its simple setup and easy access, and the picture quality is considered great for the TV’s cost. So if you want a low-cost TV to replace a tired older model, this deal could fit. If you need specific or premium features, this may not be for you.
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