Roku’s 43-inch Select Series 4K TV may be the best value small TV around at this price
Table of Contents
It’s easy to see why lots of people have bought Roku’s Select Series 4K TVs. And the 43-inch is a low-cost, sub-$300 TV that does pretty much what we’d hope most 4K TVs could. But at the current price, it’s an even better option. Rather than costing its full $250, the latest Amazon deal price is $180, saving a not-insignificant $70 (28%). For the lower price, you get a friendly UI, access to lots of content, and a picture that the vast majority of users enjoy.
Roku 43-Inch Select Series Smart TV 2026-4K HDR TV – RokuTV
Why we’d pick the Roku 43-inch Select Series Smart TV
A 4K TV that cares about its image
The Roku 43-inch Select Series is a 4K 60Hz TV, with no surprises in either department. However, its Roku Smart Picture technology processes, cleans up, and optimizes incoming signals before selecting the right picture mode to ensure scenes look their best. According to Amazon reviews, the result is a great picture that’s enjoyable to watch and offers good, vivid colors.
Fits into any smart home setup
Whether you’re looking for a main TV or an extra screen to add into a smart home ecosystem, the 43-inch Select Series could be a good option. It’s compatible with Siri, Alexa, and Google Assistant voice control, as well as Roku’s own Roku Voice feature. So you don’t need to worry about compatibility, just finding and enjoying the content you want.
Latest PC & Tech deals
- AMD Ryzenâ„¢ 9 9900X 12-Core - was $499 now $337
- iBUYPOWER Element Gaming PC - was $1,999 now $1,699
- LG 27GX700A-B 27-inch Ultragear- was $599 now $485
- Samsung SSD 9100 PRO 1TB - was $339 now $249
- HP OmniBook 5 16 inch - was $961 now $799
Prices correct as of September 21st, 2026.
A friendly UI for easy navigation
Roku is renowned for delivering a compelling and easy-to-use UI, and reviewers’ praise proves it. The Home Screen of the Select Series UI offers personalized picks and easy access to lots of free live TV, including movies, music, sports, and shows. Plus, you get access to all your regular streaming apps, allowing you to access your favorite content.
What to consider before you buy
Comparing prices is important even for low-cost deals like this one. We think the 43-inch Select Series may be the best-value small 4K TV around at the deal price, and the thousands of people who have bought a Select Series suggests there’s value here. But you should check that the features, physical connections, and overall package of the TV match your needs.
Roku 43-Inch Select Series Smart TV 2026-4K HDR TV – RokuTV
Samsung 43-Inch Class Crystal UHD U8000H Series Samsung Vision AI Smart TV (2026 Model, 43U8000H)
Samsung 43-Inch Class QN70H Series, Neo QLED Mini LED, 4K, Smart TV, 2026
Samsung 43-Inch Class QLED Q7F Series Samsung Vision AI Smart TV (2025 Model, 43Q7F)
LG 42-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV
Samsung Q8F QLED TV (43″)
Samsung 42 inch OLED 4K S90F Smart TV (2025)
Hisense 43″ A7 Series 4K UHD Smart Fire TV (43A7NF, 2025 Model)
LG 42-Inch Class OLED evo C4 Series Smart TV
SAMSUNG 43-Inch Class QLED 4K LS03D
About the Author