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Amazon extends annual Prime Day sales event to four days this year

Prime Day is set to return on the 8-11 of July
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Amazon extends annual Prime Day sales event to four days this year
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If you’re looking to grab a bargain on some electronics or PC hardware, then Amazon Prime Day represents an excellent opportunity. For 2025, Amazon has expanded Prime Day to four whole days, providing a better chance for customers to get some great deals.

Prime Day is set to take place between July 8th and 11th. This is double the usual number of days, offering Amazon Prime members more time to comb through the vast amount of deals to find exactly what they need for a knock-down price.

Amazon is also introducing a new Prime Day feature with ‘Today's Big Deals'. These will be daily deals all relating to a particular theme, which Amazon says will represent the ‘most exciting' deals of the event. These will be launched daily at midnight PDT and will be available for a limited time, while supplies last.

Amazon Prime Day 2025: Key Dates

DayDateWhat to Expect
Monday8 July 2025First full day of early deals
Tuesday9 July 2025Full list of deals and lightning deals launched
Wednesday10 July 2025Lightning deals and flash savings start
Thursday11 July 2025Final day: Last chance savings

Big brand daily deals incoming

Customers who have a Prime membership can look forward to discounts from big brands, including Sony. Levi's and Dyson. Amazon advises that customers can expect big savings in areas such as home improvement, back-to-school supplies, health and personal care items, and best-selling books.

Those looking for some electronics deals are advised to check back frequently, as some deals will drop as often as every five minutes during certain periods of the event. This could offer the chance to get a great deal on a laptop, headphones, a smartphone, or PC components.


Deals season is here folks, and with it comes huge savings on some of the market's most popular hardware. Below, we be listing today's best PC hardware deals, including GPUs, CPUs, motherboards, gaming PCs, and more.

*Prices and savings subject to change. Click through to get the current prices.


Ahead of Prime Day, it might be wise to build a wish list of products you want; that way, you will receive an email alert when the item is part of a Prime Day deal. Amazon also allows users to create custom prompts related to their lifestyle and hobbies using the Interests feature. This will let customers receive custom deal recommendations tailored to their interests.

Of course, PC Guide will be highlighting some top deals for PC gaming enthusiasts as well.

About the Author

Writing and journalism experience at VRFocus, UploadVR, The Escapist, HTC, PC Gamer, Tech Radar+ and Dexerto. Can sometimes be found playing with retro tech.