Just a few days ago, Google unveiled Flow, an AI filmmaking tool powered by Veo 3, Google’s latest AI video generation model. If you’ve not heard of Veo before, it is being developed by Google DeepMind, the company’s AI research division. Veo was first revealed at Google I/O 2024, and Veo 2 was released in December of the same year. Veo 3 is available in early access via Flow.

Development is moving quickly, and the latest version not only offers 4K video generation but also synchronized audio, including dialog, sound effects, and ambient sound. The results are increasingly realistic, and people are already starting to voice their worries about the technology affecting online content and content creators.

Google Veo 3 videos are breaking the internet

The invasion of AI-generated images and Deepfakes (visual and audio) has been near-impossible to avoid across social media and other popular community content-driven sites. And with the introduction of Google Veo 3, separating what’s real from what’s fake is now even harder for video content. At the moment, Google AI Ultra users have access to audio generation for $249.99 a month.

Google AI Pro gives you the key Flow features and 100 generations per month, and Google AI Ultra gives you the highest usage limits and early access to Veo 3 with native audio generation, bringing environmental sounds and character dialogue directly into video creation.

Google Blog

Examples of Veo 3 in action are surfacing online, demonstrating the power of its audio generation in particular. One example depicts a concert and music video. Just below, a simple iPhone unboxing video. ‘AI Educator’ Min Choi recently compiled a list of ten different examples, if you want to have a quick browse through them.

While you may marvel at what this technology is capable of, many people are understandably wary of it. In a Reddit thread discussing the new wave of deepfakes and AI-generated content, one user writes that “YouTube is about to become extremely saturated with this stuff”. Even more so than it already is, with more convincing content.

Whether the growing realism of these videos will disrupt the platform as a whole and affect creators remains to be seen. We like to think that your favorite content creators will continue on unaffected – there’s already a history with them. Content like street interviews with strangers you’ve never seen, however, may be more difficult to decipher. And perhaps the same goes for podcasts focused around history or any other given subject that AI can pull a wealth of knowledge from.

Reaction on Reddit is overwhelmingly negative, and as the tech develops more, we don’t imagine people will begin warming to it. If they can tell the difference, that is.

About the Author

Jack Goodall

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.