RTX 5090 price reaches as much as five figures, but stock slowly returns after Nvidia denies discontinuation rumors
Table of Contents
The RTX 5090 is Nvidia’s flagship gaming GPU and remains the most powerful consumer graphics card in the company’s lineup. It launched with an MSRP of $1,999, but getting one at anything close to that price has become increasingly difficult. The situation has become even worse recently, as availability continues to drop across different retailers, though it remains in production.
Stock of the RTX 5090 has been drying up at several stores, leaving buyers with fewer options. At the same time, prices have continued to climb, especially through third-party sellers. While the GPU has regularly been listed above its MSRP since launch, some of the latest prices are taking things to another level.
| Model | Price (September 14) | Price (September 29) | Price (October 19) | Price (October 22) |
|---|---|---|---|---|
| Gigabyte AORUS GeForce RTX 5090 Xtreme WATERFORCE | $6,899.99 | $7,055.90 | Out of stock | Out of stock |
| ASUS ROG Astral GeForce RTX 5090 32GB GDDR7 White OC Edition | $6,899.99 | $7,999.00 | $8,979.00 | $8,999.99 |
| ASUS TUF Gaming GeForce RTX 5090 Triple Fan | $6,699.99 | $7,399.97 | Out of stock | $8,499.99 |
| Gigabyte AORUS GeForce RTX 5090 Infinity | $6,549.99 | $7,177.68 | $8,599.99 | $8,577.68 |
An extreme example of RTX 5090 pricing on Amazon
One of the most extreme examples can currently be found on Amazon in the United States. The INNO3D GeForce RTX 5090 X3 OC is listed for a massive $11,565 by third-party retailer ZAR Systems Germany, hence the inflated price with delivery costs involved. This is nearly six times the RTX 5090’s $1,999 MSRP and is one of the highest prices we’ve seen yet for the flagship GPU.
Latest tech deals.
- AMD Ryzenâ„¢ 9 9900X 12-Core - was $499 now $328
- CORSAIR 4000D PC Case - was $124.99 now $75.99
- Hisense 65" Class E6SR - was $549 now $377.99
- Apple 2026 MacBook Air - was $1,999 now $1,799
- Skytech Gaming PC Desktop (9850X3d) - was $4,299 now $3,799
- Apple Magic Mouse - was $79 now $59
- MSI Prestige 16 Flip - was $2,149 now $1,899
- Kotin 9700X Gaming PC - was $2,399 now $2,199
Prices correct as of October 9th, 2026.
Of course, an Amazon listing doesn’t necessarily mean buyers are actually paying that amount. Third-party sellers are free to set their own prices, and unusually high listings can appear when availability is extremely limited. Still, seeing an RTX 5090 cross the $10,000 mark shows just how unusual the current stock situation has become, and most models aren’t far off that milestone.
There are also rumors surrounding the possible discontinuation of the RTX 5090, but Nvidia shut them down recently, adding that it’s “very important” to keep shipping its flagship gaming GPU. Reports previously suggested that Nvidia could be reducing or ending production of the RTX 5090, maybe in favor of an RTX 5080 refresh. Nvidia also reportedly has over three million orders for its RTX Pro 5500, which uses the same GPU chip, so a shift in focus seems likelyand the company may end up shifting its entire focus to its production instead of the RTX 5090.
About the Author