iPhone 18 Pro & Pro Max pre order and where to buy in US, UK, Canada
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Apple has officially launched its latest iPhones, and this year’s lineup is an unusual one. There’s no base iPhone 18 available at the moment, and Apple has instead opted to launch the more premium Pro and Pro Max versions along with its new foldable device, the iPhone Duo. Below we’ll be focusing on finding the best retailers for the two iPhone 18 models.
The new series was officially introduced during Apple’s September 2026 event. Aside from the smartphone side of things, Apple also launched AirPods 5 and updated its range of Apple Watches. As per usual, the iPhone 18 Pro and iPhone 18 Pro Max share many internal specs, so the key difference is their size. The Pro’s screen measures 6.3″, while the Pro Max is 6.9″.
- Pre order date:Â September 12
- Release date: September 18
- Starting price: $1,199 (Pro) / $1,299 (Pro Max)
- What are they? The latest generation of iPhones for 2026 – Apple has chosen to launch the series without the base iPhone 18 model, which is expected to arrive at a later date.
- Features:Â A20 Pro chip, Apple Intelligence, up to 43 hours battery life (video playback), 48MP Pro Fusion camera system, up to 2TB storage, and 12GB of memory.
- Latest update:Â They were officially unveiled during the Apple Event on September 9 and will be made available for pre-order on the 12th of the month.
When do iPhone 18 pre orders go live?
There are a couple of days to wait between the initial announcement and the pre-order date on September 12. Apple says the Pro and Pro Max will be available to pre-order at 5 AM Pacific Time. To help you out, we’ve converted that to a wider range of regions below.
Prime Day may have ended, but that hasn't stopped major retailers slashing prices on popular tech hardware. Below, we've listed some of the best deals available today.
- AMD Ryzenâ„¢ 9 9900X 12-Core - was $499 now $328
- CORSAIR 4000D PC Case - was $124.99 now $75.99
- Hisense 65" Class E6SR - was $549 now $377.99
- Apple 2026 MacBook Air - was $1,999 now $1,799
- Skytech Gaming PC Desktop (9850X3d) - was $4,299 now $3,799
- Apple Magic Mouse - was $79 now $59
- MSI Prestige 16 Flip - was $2,149 now $1,899
- Kotin 9700X Gaming PC - was $2,399 now $2,199
Prices correct as of October 9th, 2026.
- Los Angeles – 5 AM PDT
- New York City – 8 AM EDT
- London – 1 PM BST
- Berlin – 2 PM CEST
- Mumbai – 5:30 PM IST
- Tokyo – 9 PM JST
- Sydney – 10 PM AEST
- Auckland – 12 AM NZST (September 13)
iPhone 18 Pro & Pro Max – US retailers
Starting with the US, here are some of the best spots for new iPhone releases, based on previous generations. Of course, you should also consider your network carrier too, if you’re looking for a specific deal or plan/contract.
| Amazon | iPhone 18 Pro iPhone 18 Pro Max |
| Apple | iPhone 18 Pro iPhone 18 Pro Max |
| Best Buy | iPhone 18 Pro iPhone 18 Pro Max |
| Target | iPhone 18 Pro iPhone 18 Pro Max |
iPhone 18 Pro & Pro Max – UK retailers
Moving on to the UK, aside from local phone networks, here are a few good spots to find one of the new iPhone 18 devices.
| Amazon | iPhone 18 Pro iPhone 18 Pro Max |
| Apple | iPhone 18 Pro iPhone 18 Pro Max |
| Currys | iPhone 18 Pro iPhone 18 Pro Max |
| Joybuy | iPhone 18 Pro iPhone 18 Pro Max |
iPhone 18 Pro & Pro Max – Canada retailers
Lastly, we have a selection of retailers in Canada. Again, the Apple Store remains a go-to spot for many customers, but there are a couple of alternatives if you wish to shop around.
iPhone 18 Pro & Pro Max pre order bonuses
For the iPhone 18 Pro and Pro Max, Apple’s official store pre-order offer is essentially three months of Apple One free for new and qualified returning subscribers, while the Apple Store also offers trade-in and carrier discounts: up to $1,200 in the US, £455 in the UK, and $1,415 in Canada depending on the device and offer.
The Apple One promotion from the official store begins September 17, so there is no free case or other physical pre-order gift (like a free phone case) from Apple itself. Over on Best Buy in the US, customers will be able to grab some free goodies with their purchase – 3 months of Apple Fitness+, Apple Music, Apple Arcade, and 1 month of Apple TV. The catch is these models are assigned to a particular carrier (AT&T or Verizon), and we haven’t seen the same for an unlocked model.
How much do the iPhone 18 Pro & Pro Max cost?
Below we’ve compared prices from 256GB to 2TB in the United States, the United Kingdom, and Canada, in USD, GBP, and CAD, respectively.
iPhone 18 Pro
- 256GB: $1,199 / £1,199 / C$1,749
- 512GB: $1,399 / £1,399 / C$2,049
- 1TB: $1,599 / £1,799 / C$2,649
- 2TB: $2,399 / £2,399 / C$3,549
iPhone 18 Pro Max
- 256GB: $1,299 / £1,299 / C$1,899
- 512GB: $1,499 / £1,499 / C$2,199
- 1TB: $1,699 / £1,899 / C$2,799
- 2TB: $2,499 / £2,499 / C$3,699
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