Steam Next Fest is one of the biggest events on Valve’s platform, giving players a chance to try upcoming games before they officially launch. The June 2026 edition features thousands of demos across a wide range of genres, from indie projects to larger releases. However, one trend has become impossible to ignore: the use of generative AI.

According to data spotted through SteamDB, 1,715 of the roughly 8,700 games participating in Steam Next Fest currently carry a generative AI disclosure. That works out as 19.71% of titles – meaning nearly one out of every five games in the June 2026 event has reported some form of AI usage during development.

Generative AI in gaming isn’t going anywhere

The numbers highlight just how quickly AI tools have become part of modern game development. While some studios use the technology for artwork, textures, voices, or marketing materials, others say it helps speed up development tasks that would otherwise take significantly longer for small teams.

Capcom is one major company that has disclosed its intention to “actively” use AI for development, but not for final game content. Reportedly, generative AI has “zero part” in the upcoming blockbuster GTA 6, and the developers of Gears of War: E-Day recently claimed there is no generative AI in the latest entry to the franchise.

Valve requires developers to disclose generative AI usage on Steam. These disclosures are typically found near the bottom of a game’s store page alongside system requirements and other details. The policy was introduced to give players more transparency about how games are being made and where AI-generated content may appear.

For some players, these labels have become an important factor when deciding which games to support. In fact, the growing number of AI disclosures has even led to the creation of browser extensions that automatically detect and display AI warnings when viewing Steam pages. One such Chrome extension highlights the disclosure immediately, making it easier for users to spot AI usage without scrolling through the entire store page.

The debate around AI in gaming remains highly controversial. Some players argue that AI tools help smaller developers compete in an increasingly crowded market. Creating a demo for Steam Next Fest can require significant time and resources, and some developers may see AI as a way to reduce costs and speed up production.

Others remain strongly opposed to the use of AI in games. Critics often point to concerns about originality, asset quality, and the potential impact AI could have on creative jobs within the industry. Several games have already faced backlash after players discovered AI-generated content that was either undisclosed or intended to be replaced before launch but ultimately remained in the final product.

About the Author

Abdul Haddi

Abdul is a tech writer and Editor for PC Guide, specializing in all things tech, gaming, and hardware.