Nintendo Switch 2 production to be cut by 33% next month, following poor sales, report claims
Nintendo is reportedly planning to cut production of the Nintendo Switch 2 by a significant margin. According to a new report from Bloomberg, the company plans to reduce output from 6 million units to 4 million units, which is roughly a 33% drop, starting next month in April 2026.
This decision comes after the console failed to meet expectations during the 2025 holiday season, especially in key markets like the United States. European sales also slumped over the same period. While the Switch 2 had a very strong launch and even broke early sales records, momentum appears to have slowed down toward the end of the year.
How is the Nintendo Switch 2 doing so far?
Despite the reported cut in production, the console is still performing well overall. Nintendo has already sold over 17 million units, and the company is still expected to reach around 20 million units sold for the fiscal year. So this move does not mean the Switch 2 is struggling completely. Instead, it looks like Nintendo is adjusting supply based on current demand.
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There are several reasons behind this shift. One major factor is weaker game sales during the holiday period, with the lack of strong exclusive titles reducing interest in the console; Nintendo previously blamed a lack of major western games. There are also rising costs, including expensive storage solutions and larger game file sizes, which may have affected adoption.
Another possible reason is timing. Some buyers may have purchased the console earlier than expected (by Nintendo), rather than waiting for the more traditional holiday period to pick one up. This may have been accelerated by concerns surrounding potential price increases or supply issues.
Nintendo is also facing broader industry challenges. Rising memory and storage costs are affecting hardware production across the board. The company is also reportedly considering increasing the console’s price, which could impact demand further. At the same time, Nintendo is waiting to see how upcoming games perform before making any further decisions. A recent release, Pokemon Pokopia, has already shown strong early sales, which could help boost interest in the console again.
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